In New Zealand, it is the Securities Commission. In 2008 the two countries brought into effect the Mutual Recognition of Securities Offerings (MRSO), introduced to simplify and streamline the issuing of shares across both countries (Cutlip, et al
The things a business does to generate those profits are varied. It may manufacture goods for sale or trade, import or sell goods and products, or provide services to people or other businesses (Davidson, 2011)
Investors, potential investors, financial analysts and financial media need specialized information about the organization in order to judge the performance of their investment and the company's potential for future investment (The Economist Intelligence Unit, 2009). These financial publics are what would be called active or information-seeking (Dozier & Broom, 2006)
Both countries had previously brought in new laws and regulations to make the MRSO happen. This illustrates why public relations practitioners need to be appraised of legislative changes that may affect shareholders -- in this case, those relating to trans-Tasman corporations (Eisenhardt, 2009)
Every company listed on the stock exchange must publish an account of its performance during the year. This must include a detailed audited balance sheet of all the income and expenditure of the company, names of the principal officers of the company, and details of where and when an annual meeting of investors and other interested parties is to be held (Goshal & Bartlett, 2010; Kim, et al
The Corporations Legislation Amendment (Simpler Regulatory System) Act 2007 states that mailing hard copies of annual reports to shareholders is no longer compulsory. It is accepted that interested parties and shareholders will access annual e-reports online (Grunig, 2008; The Economist Intelligence Unit, 2009)
The Corporations Legislation Amendment (Simpler Regulatory System) Act 2007 states that mailing hard copies of annual reports to shareholders is no longer compulsory. It is accepted that interested parties and shareholders will access annual e-reports online (Grunig, 2008; The Economist Intelligence Unit, 2009)
They can decide to return to the business for further purchases or try some other similar product or service. Whether the transaction is a one-off purchase or an ongoing relationship, one of the responsibilities of public relations practitioners in business is to ensure that the lines of communication are open between the organization and its customers, and that the needs of those customers are known and can be met (Harlow, 1976; Ray, 2011)
They can decide to return to the business for further purchases or try some other similar product or service. Whether the transaction is a one-off purchase or an ongoing relationship, one of the responsibilities of public relations practitioners in business is to ensure that the lines of communication are open between the organization and its customers, and that the needs of those customers are known and can be met (Harlow, 1976; Ray, 2011)
S.$160 million budget from over fifteen different brands (Hoy, et al
Alternately many companies now produce the annual report in a number of versions, providing a different annual report for each different audience. Australia Post produces a special employee annual report, which is simpler, shorter and cheaper to produce than the main annual report (Kim, et al
For instance, there are regulations governing the type (font) size of financial statements that must be adhered to, and certain headings and information must be included. It is wise to check these regulations on an annual basis or before the production of any major financial publication (Kamm, 2011)
Reports to the financial community help to form those judgments. These judgments and opinions can affect the prices of the shares that are owned and traded through the stock market (Milliman, et al
It can make people aware of what the business is able to provide (goods and services), help the business communicate with the people who have an interest in it (owners, customers, employees and the community), and help the business develop an image and reputation within its environment. Public relations practitioners are in constant contact with publics that affect the activities of an organization (Payne, 2009)
The annual report is a challenging document to write and publish. It is generally considered to be one of the most important documents produced by the company (Postmes, et al
While public relations are important within the marketing function, it has many roles in business that are not marketing related (Curtin, 2008). Obviously marketing departments have management control of marketing campaigns, including all the communications components, and may only call on public relations staff when specific duties need to be performed (for example writing a media release, organizing an event and so on) (Strauss, 2010)
Whether the transaction is a one-off purchase or an ongoing relationship, one of the responsibilities of public relations practitioners in business is to ensure that the lines of communication are open between the organization and its customers, and that the needs of those customers are known and can be met (Harlow, 1976; Ray, 2011). Marketing public relations The ability to understand and relate to customer publics is the part of public relations practice that is inextricably linked to marketing (Wood, 2012)
The second is that this high level of control cast Clinton as perhaps a bit standoffish -- her objections to the ridiculous WaPo article about her clothes did not portray her with good humor, and would not have resonated well with many in her target audience, who want a bit more humanity in their Presidential candidates. Clinton's faults were not strategic, but tactical (Cree, 2008)
The author (Stetz) does not appear to have made the distinction between the two audiences, but Clinton would fail at the first stage, so any effort to cultivate the broader audience of American voters was ultimately wasted effort. Her spending, advertising and public relations in 2007 was aimed at primary voters initially, because they are a distinct audience from general election voters (Murray, 2008)
From a technical perspective, these objectives are fine because things like credibility and popularity and suitability are all operationalized in poll data that can fairly accurately mirror election results. That the Clinton campaign was somewhat social media shy shows that she was not using a technology that has, in time, proven to be a valuable predictor of many of these objectives -- Obama successfully operationalized his objectives with social media and this helped him to understand his audience better (Rojas, 2013)