Public Relations Practices at British Petroleum

In 1998, British Petroleum announced its merger with American oil giant for $48.2 billion (Ibrahim, 1998)

Public Relations Practices at British Petroleum

Rebranding strategy also involved modernization of the company's 28,000 petroleum stations spread all over the globe. Expansion of BP's brand explored other retail areas beyond the traditional energy fields (Macalister & Cross, 2000)

Public Relations Practices at British Petroleum

A survey of the company's employees on the internal branding strategy indicated that seventy-six percent of its employees were for the new brand. Ninety percent concurred that BP was taking the right direction whereas eighty percent were aware of the new brand messages in the rebranding move (Mitchell, 2002)

Public Relations Practices at British Petroleum

Later in July, BP's stock valuation fell from $182 billion to $89 billion. Additionally, the company suffered a dramatic collapse of reputation globally (Reed & Krauss, 2015)

Public Relations Practices at British Petroleum

1 billion oil barrels. Additionally, it processes about 4 million barrels of oil on a daily basis through its 16 refineries (Wolf & Mejri, 2012)

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