In recent years, the strategic literature has experienced a considerable progress in understanding the comparative advantage concept along several lines of research. One of the most important is based on one of the dominant paradigms recent years: the theory of resources (Teer et al
The study of the origin and sustainability of competitive advantage companies are one of the pillars on which rests the research in the field of strategic management (Whitman & Mattord, 2005, p28-38). The Evidence shows that, indeed, there are companies that perform better than others and, moreover, they do recurrent (Vijayan, 2005, p48)
Taken as such, it can be disappointing because it may not be perceived as a "real" novel but as a whole, it is the cornerstone of a strategy that was sorely lacking quality to Apple in its fight against Android. The study of the origin and sustainability of competitive advantage companies are one of the pillars on which rests the research in the field of strategic management (Whitman & Mattord, 2005, p28-38)
However, they have been targeted to different demographics and have different relative strengths (and weaknesses) when compared with one another as well as with competitors. Strengths The iPhone 5S has been called "Apple's heavyweight competitor to the Galaxy S4" of Samsung (Briggs 2013)
It has also shown particularly strong returns in specific national markets such as the UK where it is outselling the iPhone 5C by a three-to-one margin (Briggs 2013). The iPhone 5S is considered technically superior has a faster processor than the iPhone 5C and while the 5C is still fast, the iPhone 5S has an edge (Costello, 2013, 7 key differences)
The article in Business Insider also predicted a giant increase in market share for iPhone rival Nokia Lumia 900. Additionally in 2015, Android will have 58.1% market share (Hamburger, 2012)
However, while just 30% of the market owned an iPhone, and Google leads the pack in the smartphone market, it also lost most of this lead to Apple during the last 3 months of the 2011. This would mean that the sophisticated and easy to use features of the iPhone in its most recent incarnation as the iPhone 4S variety will propel the smart phone to at least a 30% market penetration (conservatively) (Moscaritolo, 2012)
For instance, Apple saw its smart phone market share drop from 29 to 20% in France, 27 to 22% in Germany and steep drops in Italy and Spain. The iPhone 4s has been affected by weak economies Europe while the Android accounts for some 46 to 61% in all European markets (Oliver, 2011)
During he first weekend, sales topped 4 million units. More than 75% of Apple stores sold out the iPhone 4S on Black Friday (Valdez, 2011)
The purpose of this study is to test the impact of this "Siri Effect" in regards to two factors: whether or not it is having an influence on Apple iPhone user's opinions about their "contract loyalty" and whether or not these types of issues make users more concerned about how Apple deals with the information they collect about their users. If what is said in the literature is correct, consumers in areas that experience these kinds of concerns might be more inclined to look more seriously at changing their loyalties or "churing" away from particular service providers (Ahn et al
Without the ability to manage access to services, content and applications at ever-finer levels of detail, customers face the risk of experiencing the mobile data equivalent of electricity brownouts or suddenly receiving unexpectedly huge bills for content downloads (Sharpley, 2009). While some of these concerns are related to new and emerging markets, they still present important considerations for the many companies that are trying to sustain their position in the UK's mature market (John, 2011)
Unfortunately for the company, however, the realities of the market for high-tech communications are often more fleeting. Customers in the UK are beginning to display more indications of their preference to "churn" or leave their agreements with their suppliers if they are not getting treated in accordance with their expectations (Khalatyan, 2010)
But this no longer seems to be the case. Even customers in emerging markets that had little exposure to telecommunication in that past are demonstrating that they too respond best to how well companies live up to their promises (Kim and Lee, 2010)
60% thought that they could get better service elsewhere (YouGov, 2010). But whether they would actually leave or not was a different question, for the fact is that even if other factors to help determine customer loyalty, "contract loyalty," or the perception of consumers getting what they paid for prevails (Kuusik, 2007)
The Siri Effect could well be one of the types of "unspoken needs and unmet desires" that consumers may well be using to make their judgments in the future. As recently as 2001, The Times reported some three-quarters of businesses that operated on the Internet knew little or nothing about their customers (Lee-Kelley, 2003)
Glasgow Siri Effect for Apple iPhones The Glasgow Siri Effect and Apple Consumer Contract and Privacy Loyalty SUBMISSION PURPOSE Few people jump to the conclusion that the Apple iPhone is an item in need of a lot of serious research study in regards to customer satisfaction. The most recent variation, the 4S, was released not long ago with a great deal of interest and appeal, which ultimately generated some of the best sales figures for any telephone product of its type (Park, 2011)
TelecomsEurope addresses this consideration recently when it said, Customers will always prefer an operator that offers a transparent, consistent relationship with a high degree of personalization and control. Without the ability to manage access to services, content and applications at ever-finer levels of detail, customers face the risk of experiencing the mobile data equivalent of electricity brownouts or suddenly receiving unexpectedly huge bills for content downloads (Sharpley, 2009)
, 2006). Doing so costs the companies a good deal of money and might well become more important as Apple begins to personalize its reach to other nations where languages other than Standard English prevail (Slivka, 2012)
The most recent variation, the 4S, was released not long ago with a great deal of interest and appeal, which ultimately generated some of the best sales figures for any telephone product of its type (Park, 2011). In addition, Apple has received a good deal of industry credit across the UK for being one of the reasons that some of the region's telecom companies have been revitalized, giving customers more choices and creating some degree of customer loyalty to the Apple brand (Wakefield, 2011)
The love of a company simply doesn't always prevail (eGain, 2010). Studies on the psychology of customer loyalty suggest that what is most important is the way in which companies respond quickly and with an in-depth, personal sense of commitment to solving the problem (Winch, 2011)