Participants will have the same characteristics as above with care taken to ensure that socio-economic variables, age, gender, consumer patterns and culture are diversified. Consent will be solicited beforehand. (Breakwell, 2007)
Research and development will provide the organization with valuable opportunity to minimize cost of production and marketing. This is through addressing the specific needs and preferences of the consumers within the market (Baroto et al
Price differentiation is one of the essential components for the maximization of revenues and profits through increasing the volume consumers. This is one of the most effective aspects in the achievement of competitive advantage within the market coverage (Beech 2012 p
Threats One of the threats to the marketing strategies by the organization in the context of the United States and across the globe is the intensification of the price competition. Competitors have the opportunity to maximize this threat in sustaining intensive competition within the industry (Capozzi et al
Price is the main and only effective competitive disadvantage applied by competitors. The organization also has a massive presence in the context of smartphone market rather than other valuable segments (Carr 2013 p
This indicates that Apple Company should form mergers with any competitors for the purposes of distribution and marketing. It is recommended that the organization should integrate this option in the maximization of the internal and international markets (Cusumano 2013 p
This relates to the integration of technological advancements in the promotion of the products and services thus an opportunity for the organization to improve its revenues and profits. Some of the essential promotion mechanisms include search engines, social networking, email marketing, and affiliation (Feinberg 2013, p
In relation to its recent product lines and revenues models of the organization, Apple Company adopts numerous names: design firm, software powerhouse, computer builder, movement, and publishing company. This diversity is an essential component in the marketing strategies by Apple Company (Guglielmo 2012, p
It is essential to note that innovative and technological advancements have prevailed despite vital opposition from the majority of the public. This relates to the notion that great ideas are often challenged through extensive opposition from mediocre minds (Helft 2011 p
Apple Company enjoys implementation of beautiful products and services to counteract competition from other players within the industry such as Samsung. The ability to transform ordinary concepts into creative applications for communication purposes such as iPhone and iPad is essential towards the growing image and reputation of Apple Company within the industry (Karlgaard 2012, p
One of the essential opportunities is the essence of emerging positions or opportunities in the developing market. Apple Company has the ability to maximize available opportunities in the context of enterprise, education, and governmental markets that are largely untapped so far in the United States (Lashinsky 2012 p
36). Increase quantity and quality of promotion/marketing Promotion or marketing is responsible in wooing consumers towards procuring available products and services at their disposal in the market (Shuv-Ami 2012, p
This has created a lot of competition to Apple in the different markets globally, where iPhone series is the leading Smartphone technology. The products from these potential competitors to Apple have diluted the market that was initially predominated by the iPhones (Gitman, & McDaniel, 2008)
With existing hard economic times and high cost of living, most potential customers will go for the cheapest product after considering the specifications that they desire. For instance, one will obviously choose a Smartphone that is cheaper between two Smartphones from different companies but with the same features (Ireland, Hoskisson, & Hitt, 2008)
In any marketing plan, one should expect competition that becomes tough and tight at times. Competition is beneficial because it points out on the areas of weakness of a given company, and gives an opportunity for a company to improve for better service deliver compared to its competitors (Schneiders, 2011)
For instance, the presence of iPhone 5 in the market has shifted the attention of many consumers to this product. Other equally competitive products as Samsung and Nokia have not had an established ground to match that of Apple in the market (Alexander et al
Further claims have suggested that in the product, a leak around the bezel at the top of the display with white models exists. Moreover, further claims state that there are cases of incompatibilities with some LTE networks although this is the first product to support LTE (Chambers, 2012)
The phone is known for its processor, which is custom-designed ARMv7 and is called Apple A6. This processor is a simple upgrade of the last iOS 6 processor, which is supported by LTE (McFedries, 2012)
With interviews, the business will be able to interact with the respondents are the consumers of the product. This will assist in shifting the attention of the producers from that of product-oriented to customer-oriented (Muir, (2013)
From these mechanistic malfunctions within the product, the Apple Company has undertaken varied approaches to respond to every challenge facing its products. Some the corrective measures including the handling of mistakes and recurring problems in products that have not been manufactured or which the company manufactures (Pogue, 2012)