International marketing requires a comprehensive understanding of the needs of each target market. This study provides a comprehensive review of the differences and similarities that exist between the marketing needs of UAE and Indonesia (Govers, 2009)
The corporations have about thirty brands that are present in the two countries. These products range from beverages, foods, beauty to personal care products (Ministry of Culture & Touris, 2008)
This is contrary to the conventional marketing strategies of most multinationals. The adoption of new techniques of advertising in the two countries helps the corporation to communicate effectively with the public without drawing much attention from the regulatory bodies (IBP USA 2007)
Danone group has a well-established research and development segment that is tasked with the development of new products. These baby products are developed to ensure that the babies can grow receiving all the necessary nutrients for a healthy living (Lesher, 2012)
Some of the health care products that have been successfully marketed in both countries by the company include Vicks and Pepto Bismol. The Indonesian government has put a ban on giving out promotional samples of some of the food products produced by the corporation (Low, 2012)
Moreover, the marketers should have minimal contact with mothers. This is unlike in UAE where breast milk substitutes are marketed moderately (Meek, Nicholson & Sherratt, 2009)
The advert was implemented using local models and agencies such as the Publicis. The advert was successful in communicating to mothers across the country (Rehman, 2008)
However, it is relevant to note that the business has intensified marketing campaigns on the sophisticated section of the population. Regardless of the high restriction on the use of local models on any commercials in the country, the corporation has been able to develop effective commercials (Sen, 2000)
However, it is relevant to note that the business has intensified marketing campaigns on the sophisticated section of the population. Regardless of the high restriction on the use of local models on any commercials in the country, the corporation has been able to develop effective commercials (Sen, 2000)
Both Indonesia and Dubai have population constituted by more than ninety percent Muslims. In both countries, religion is highly regarded when doing business (Brassard & Acharya, 2007)
McDonald's marketing approach is one of the most diversified ones, at least in terms of product diversification and customization to local needs. In India for instance, they serve the Maharaja Mac, similar to Big Mac, but with chicken or lamb instead of beef; in Germany they serve beer; in Canada they serve lobster; in Norway, they serve gill salmon sandwich; in Chile they serve the burgers with avocado sauce instead of ketchup; in Greece, they serve burgers made of patties, wrapped in pita; in Hong Kong, they serve rice burgers (Adams, 2007)
Traveling however consumes time and energy and the employee could become tired and unfocused. The need for a strong mind with high motivation and concentration skills becomes as such obvious (Honeycutt, Ford and Simintiras)
Also, there is a strong need for the individual to be extremely well adjusted and capable to integrate within the new community. This is most important when "historically, multinational firms have been plagued by the problem of premature return of expatriate managers due to their inability to adapt to the culture of the host country" (Katz and Seifer, 1996)
Also, there is a strong need for the individual to be extremely well adjusted and capable to integrate within the new community. This is most important when "historically, multinational firms have been plagued by the problem of premature return of expatriate managers due to their inability to adapt to the culture of the host country" (Katz and Seifer, 1996)
"Each shipment to Canada," says one owner, "requires 40 pieces of paper. And you have to save the paperwork for at least three years" (Klee) Are you willing to extend credit? Deal with currency turmoil? - overseas operations could easily imply the need for additional funds, which could be obtained through loans, but an actual profit could only return in years; this is another factor worth analyzing The promotional activity, a most vital element of the marketing operation, must also be tailored to the unique needs of the new market as to best attract the customers
A study conducted in 1981 revealed that an astonishing 50% of the relocated managers return to the home country within the first year. Their failure to integrate in the new environment generates major costs upon the corporation, ergo, the true responsibility, importance and role of the expatriate sales person (Tung, 1981)
In terms of similarities, the fundamental things that a company must pay attention to are the same. The company must understand its target market, have a strong distribution strategy, set its price effectiveness and it is must promote the product with a message that appeals to the target market (Nag, n
Corporate unity - the main reason for which the fast food industry is the most franchised one is given by the impossibility to separate the time of production, sales and even consumption by the final customer. And through international franchising, companies don't even have to consider this impediment any more (Castrogiovanni, Combs and Justis, 2006) Employee performances - the modern economic theory teaches the company official that it is in the organization's best interest to invest and motivate its human resource
php?pag=pages&id=9&sid=2,last accessed on March 25, 2008 b) International Franchising International franchising is a more and more common phenomenon which has been made possible with the liberalization of markets and the globalization of international economies (Preble and Hoffman, 1995). Franchising operations are most common among the fast food and restaurants industry, with current trends developing in hotel operations as well (Fried and Elango, 1997)
Franchising basically implies that the large company, the franchisor, will allow a secondary party, the franchisee, to operate in his behalf, to sell his products under the corporate brand name and to partially benefit from the registered revenues. "A franchise agreement is typically defined as a contractual arrangement between two legally independent firms, whereby the franchisee pays the franchisor for the right to sell the franchisor's product or the right to use his trademarks in a given location for a specified time period" (Lafontaine and Shaw, 1999)