They not only have to analyze the business environment in the new markets, but also formulate effective international marketing strategies which enable them to compete in a competitive and profitable way (Cadle, Paul, & Turner, 2010). International expansion may become a disaster if an organization tries to penetrate the market without a careful analysis of the external environment as well as of its own internal strengths and competencies (Frederic, Agnes, & John, 2011)
There are also some South Asian and Middle Eastern countries which have comparatively poor political conditions. Setting up manufacturing plants in these countries can bring severe challenges and environmental issue for Smart Car (Jenny & Scammon, 2010)
It will help DaimlerChrysler to judge its sustainability and long-term success in that country. The Law and Order situation in a country must also be favorable for the foreign investors if the DaimlerChrysler wants to establish a strong presence in that country (Kotler, Brown, Burton, Deans, & Armstrong, 2010)
Smart has made a large number of brand lovers in these markets in a very short period of time. The biggest competitive advantage of Smart car which DaimlerChrysler uses as a weapon against its competitors is the wide variety of cars in this single automobile category (Kurtz, MacKenzie, & Snow, 2010)
Political Forces: Each of the Asian countries has different political environment than other countries. The political stability and governmental patterns in a country largely affect the way automobile companies run their businesses (Lancaster & Withey, 2007)
Before entering these markets through export strategy, DaimlerChrysler should carefully analyze the environmental forces which are present in each market, and then strategize to offer its Smart Car in the most competitive and profitable way (Kotler, Brown, Burton, Deans, & Armstrong, 2010). The business environment for Smart Car consists of political and legal, economic, social and demographical, technological, and environmental forces which are to be analyzed individually for every target market (Mu-hlbacher, Dahringer, Leihs, 2006)
Smart Forfour, Smart Roadster, Smart Crossblade, Smart Fortwo, and Smart Fortwo ED are the few smart car models which are manufactured and sold in these markets and have a high level of acceptability among their consumers (Smart, 2012). Through its competitive advantage of wide product line, Smart Car has greatly contributed towards improving the financial performance of the company (Paley, 2006)
However, it has not fully captured the Asian region which can be a potential market for its Smart Cars brand. The company can establish its presence in the attractive Asian markets by promoting its brand with the strengths of its core competencies and competitive advantages (Smart, 2012)
The research method, therefore, needs to be carefully selected in order to promote the effective answering of research questions and addressing the research problem in order to contribute to the theory being created in this way. It is also important to treat data correctly in order to ensure sound contribution to the theory (Committee on Science, Engineering, and Public Policy, 2009)
There are various steps that can be used to accomplish this. For the proposed study, the following are particularly relevant: Establishing causal relationships by conducting a causal comparative study to address a documented problem (Ellis and Levy, 2008, p
" Therefore, the observation process is followed by a process of making claims about what has been seen. The third rule (Swedberg, 2012) is to "Build out the theory
The Australian government is basically stable and the overall level of political risk is low. Foreign firms would not see much threat from what is generally a transparent and business-friendly government, even if there is not enough leadership stability for local business groups (Grubel, 2013)
Online consumer surveys have increased in popularity for a few reasons. One is that they are relatively cheap, because there are few incremental costs to providers to create a new survey (Gunelius, 2011)
Where resources are scarce, any use of resources for one purpose means that another purpose must be forgone. But if parties produce that in which they have comparative advantage, not only does overall production increase, but opportunity cost decreases (Landsburg, 2007)
So as a tool, the Hofstede dimensions have proven to be sound in international business and thus they are widely taught. You have to think about them when designing your products and the communications messages for your product (Markgraf, 2014)
Also, it is not easy to design effective surveys. There is an art to it, and therefore the company will need to think about the objectives, ask the right questions, not lead the respondents, and ensure that the questions gather the information that the company wants (Zimmerman, Steinmann & Schueler, 1996)
Such brand introductions grew in 2009 to over 200 overall, with unflavored/plain powdered coffee dominating the market with 84% of all product launches. (Moe, 2010)
This has good implications for Beanies as it shows that there are no sharp variations or steep changes in the level of demand for their product. (Wheeler, 2011) It has the highest average per capita consumption of one hundred and fifty liters per year