Bureaucratic Controls: The bureaucratic control mechanism in Disney Company is evident in the appointment of Michael Eisner as the organization's chairman. Since this control stems from the highest chain of command, a company's policies and procedures are usually directed by this authority (Droege, n
The four major types of control mechanisms that have been adopted by its managers from time to time are Marketing Controls: Walt Disney Company has been extremely successful nationally and internationally and is the most famous among other organization's in the entertainment industry because of its marketing strategies. In fact, there is probably no other organization that stirs up the feeling of hearty family goodness as compared to Disney (Housley, 2003)
h) Being a thinker with diversity Thinking, especially in relation to business, involves coming up with ideas that are relevant to the growth of the organization. Putting the future at hand and analyzing the outcomes and expectations, to mitigate the organization from tremendous losses and tarnished image (Barry, 2009)
Most organizations hardly work internally alone, but rather involve the external environments. Some organizations are profit oriented, like the business organizations, while others are non-profit making (Daft et al
All the divisions have obligations towards the growth of the organization for instance, Disney studios has the duty of production of animated images and live performances, which are to be distributed to TV stations, theatres, and markets dealing with home related videos. Under the studios, division is a series of other film producing sections, like the Touchstone Pictures and the Animation productions (Gershon, 1996)
No wonder Disney got successful in his managing obligation. He appreciated the external environment by outsourcing skills he hardly possessed (Palestini, 2011)
Disney's objective is to be among the best and leading producing and provider of both information and entertainment, using the implementation of brand differentiation, which is a marketing strategy for most service providers. Just like other profit making organizations, Disney also approved a financial objective, where the intention is to maximize returns and profits, and to invest its capital in initiatives that will allow for growth and value for the shareholders (Plunkett et al
The culture and image, since the history of the organization, is the main motivator of the employees. The programs provided also increase the morale of the employees as it builds self-confidence (Robbins, 2009)
He was personally wounded by their strike, and told himself he must stay totally focused on the business, not the people. This was a staff exhausted by four years of work on the most difficult project of their young careers, frustrated by the lack of individual recognition, angered by an unfair salary structure that rewarded those Walt personally favored and fed up by the studio's parochial code of behavior in a town that thrived on social gaiety and sexual abandon (Eliot, 1993, p
It would be too expensive; audiences would not sit through a full-length cartoon, and on. "Walt was upset by the way bankers had got in the way of his vision" (Rich, 1983, p
He sent them to school, and trained them at the studio, and their drawing improved. "Now they were beginning to explore a new art - the art of animation" (Thomas, 1966, p
The practice forms and aligns their behavior characterized with habits and expectations. This has enabled Walt Disney to continue existing, despite some individuals leaving and new members replace (Beebe & Masterson, 2009)
Therefore, managers must focus on avoiding conflict or resolving it as soon as they can. This must be in the interest of employees and the entire organization (Frey, 2012)
With a culture of transmitting the organizational culture to new entrants, a rhetorical culture is created because the rules are applied across multiple processes. This enables a stable mechanism of decision-making policies extending across multiple situations of decisions over time (O'Connell & Cuthbertson, 2009)
In case the ongoing communication practices were absent, employees would never have thought of themselves as an organization. The continuous meetings, telephone calls, corridor conversations, and sales talks are mechanisms that create the Walt Disney organization (Robbins & Judge, 2011)
It is important for managers to allow some conflict within groups for the company to remain self-critical and viable. However, the conflict must be controlled if dysfunctions are to be managed (Schultz, 2009)
*decision-making strategies The matrix that Disney offers as template for its decision-making strategies are the following: safety, courtesy, show and efficiency. This guides all of its business decisions and serves as heuristic for making decisions (Freeman, 2001) According to Housely (2003) Disney's decision-makign strategy is heterogeneous, attempts to be inimitable, exhibits foresight, and includes imperfectly mobile and co-specialized elements
Both Leni and the MPA were widely known to be anti-Jewish to the point of being bigots and racists. This has even been confirmed by a grand-niece of Disney (Greig, 2014)
Boogedy and others, also allows people to rip or download those movies for free and there is little that can be done to quell enough of that activity to matter. The behavior is especially rampant in China and other nearby countries where even the government is pervasively involved with stealing secrets and trampling on trademarks (Hughes, 2014)
"Disney estimates that consumers spend 13 billion hours "immersed" with the Disney brand each year." (Kotler, & Keller 2012 p 179)