The role of OM was orchestrator is just the beginning of the long-term change that occurs in enterprises over time. The lasting change is in being able to accelerate supply chain coordination, collaboration and planning while managing the demand, supply and product systems of a business in the midst of economic and pricing turbulence and market uncertainty, all the while attaining a profit (Geoffrion, 2002)
Orchestrating demand, supply and product systems together is what often differentiates market leaders in industries relative to competitors struggling to retain customers and market share. There are many factors why this is the case, yet at a very fundamental level, the market leading enterprises in each industry have learned how to use OM techniques to compensate for significant time differences between demand, supply and product systems (Holmstrom, Framling, Ala-Risku, 2010)
It was argued that many marriage cases end up in divorce because couples lack experience regarding the problems they face when they start their new lives. Among other causes listed one can find the lack of communication skills between the married couples, tensions between family members, a high level of bride's education or the husband's physical or psychological abuse (Al Gharaibeh and Bromfield, 2010)
From a legal perspective the divorce in the UAE is regulated by Sharia, the moral code and religious law of Islam, which although it makes divorce permissible it requires a judge that should be fully convinced that the respective marriage will not work. Also, the Sharia courts in the UAE accepts divorce appeals from both muslim and non-muslim men of any nationality, and of non-muslim women, but they hardly accept divorce appeals from muslim women (Al Jandaly, 2013)
This is probably related to the nature of such marriages, which are usually arranged marriages where parent often push their children into getting married. Unlike the Western world couples, the Arab couples discover each other after the "engagement" or during the early period of marriage (Barakat, 2010)
That is because a woman success in life is associated with the stability of their marriage and any other aspects, such as parenting or a successful working career comes second and does not compensate for their marriage failure (Barakat, 2010). However, despite the above mentioned issues in the last decade 43 per cent of the times it was the woman who initiated the divorce (Crabtree, 2007)
However, marriage failure it is highly encountered in the Arab world in generally, and in the UAE it is recorded the highest divorce rate in the Arab golf. (El-Saadani, 2006)
Despite lately interest in the field still little is known about the Arab families in the contemporary age. The research is still scarce and at an early stage, particularly from an anthropologic and sociological point-of-view (Schavaneveldt et al