The marketing strategy of the company revolves around five main aspects, these are i) improvement in navigational and other issue at company's e-tailing website ii) development of new online platform more scalable and having increased personalization features iii) increasing the reach of online operations of retailing and to harness the profitability from 40 million subscribers of Best Buy Reward Zone loyalty program. Improvement in-store shopping experience is required to become main focus of current marketing strategy of Best Buy (Winter, 2012)
Moreover, the Woolworths Supermarkets has been successful in the introduction of more technological approaches of meeting the specified needs and wants among clients in the market. Part of the necessary changes that have necessitated for change and transformation are found within the natural trends of influx in the market (Burch & Lawrence 2007, p
The strategic options and theoretical avenues of analysis have been used to state the differences between the performances of the Woolworths Supermarkets and many other businesses in the market. The immediate actions and strategic activities that have been taken by the Woolworths Supermarkets're relayed in a form of study in the market (Humphery 1998, p
The turbulence model has relay the immediate needs and specifications. Mostly, the external characteristics of equitable environment, ready market, and the immediate sources of the materials makes the entire business to prosper in the market (Khosrow-Pour, 2002, p
Therefore, the innate success of the Woolworths Supermarkets has been within it provision and maintenance of growth within and outside the country. Many other avenues of productivity are in line with merging with the company (Khosrowpour 2006, p
In order to stay competitive, the company is innovative and uses other advances in the field of education and motivation of the workers and clients in the market. Such approaches have ensured that Woolworths Supermarkets remains competitive and in constant growth in the market (Lindgreen 2010, p
Many other organizations and supermarkets have tried to be in line with competition with Woolworths Supermarkets. Nonetheless, Woolworths Supermarkets has stood the ground and become of hits in the Australian market (Mills 2002, p
The strategies and marketing options that have been established, but the company are directed at meeting the specified needs and specifications of all the clients within and outside the country. In order to be a fluent force in the market, Woolworths Supermarkets has sought to establish relations with Asnoff's product and market level strategies together with Miles and Snow's adaptive strategies (Richardson & Williams 1995, p
More technology, workforce, and implementation strategies are needed in the market. The CEO should be concerned with the specified needs and specifications that are found within the localized and diverse agencies of production in the market (Symons 2007, p
The company is made up of many departments and stores that are directed at reflecting the innate purposes of the organization in the delivery of products and services to the people in the market. The mission of the company is to be a hard working, quality, and with passion in the delivery of its products and services to clients in the market (Wanna 2009, p
Because easyJet offers lower fares, customers affected by the economic downturn chose it in favor of traditional airlines. Furthermore, the company's economic prowess is such that it is able to withstand factors such as fuel cost increases (Hasell, 2009)
Political, Economic, Social and Technological Factors Political factors that could affect easyJet's operations include employment laws. The company is paying its employers less than the market average for traditional airlines (Karivate, 2004)
It is notable that the commitment to employees makes reference to encouraging creativity and innovation that targets improving the effectiveness of the carrier. From the perspective of Michael Porter (Hammonds, 2007 ), a guiding principle for strategic planning is to move beyond just improving best practice
In this regard, this author advises, "On the brighter side, and in general, the price of the contract is not a major controlling factor. Although the bidding system specifies that the lowest bidder should get the contract, there are numerous exceptions" (Dabbah, 1999, p
More than $4.5 billion was subcontracted to disadvantaged businesses; and $3 billion was subcontracted to women-owned businesses alone (Fisher & Williams, 2001)
This approach to satisfying an identifying need and developing a viable response is precisely what successful marketing is all about: Marketing is about satisfying consumer needs. Effective marketing depends on doing proper consumer research and also conducting industry and competitor analyses" (Kermally, 2003, p
Since its introduction, the Capability Maturity Model has become the standard that is used to appraise the quality of the development process in a wide range of industries (Meyer, 2002). In this regard, Thorn describes CMM as an iterative function that defines a consistent path for improvement that can be used for organizational development from their origin as a set of ad hoc, immature procedures to a consistent, mature, disciplined process; in addition, the CMM defines five specific levels of progressive process maturity: (a) Initial, (b) Repeatable, - Defined, (d) Managed, and (e) Optimizing (Thorn, 2003)
For example, the company rewards its worker with equity, with discounts and other perks, in addition to healthy salaries. There was a recent shift towards increasing the weight of equity in executive compensation (Satariano, 2013)
In addition to having a good human resource management department, the firm's operations are characterized by very relaxed and young people who speak on Virgin's customer service phone lines. Consequently, the company is the most on-time airline firm in the Australian airline industry coupled with a good flying record and aircraft (Dayal, n
Secondly, the firm needs to have the ability to create valuable new products that will attract Premium passengers and improve yield ("Virgin Blue -- has its 'New World Carrier'," 2010).
References:
Centre for Aviation (2012), Australian Aviation Market Shows Signs of Slowdown Just as
Airlines Were Enjoying Yield Premiums, Centre for Aviation, viewed 10 April 2012,