The long-term implications of creating and maintaining the MarketNet Facebook group globally has definite implications on the long-term retention of key concepts by business and marketing students (Smith, Mitry, 2008). Participating in online communities is as much of a research effort as it is a personalized learning exercise (Najjar, 2008)
The impact of social networks on academic communities is growing rapidly and leading to open collaboration-based research studies (Kemp, 2010). The long-term implications of creating and maintaining the MarketNet Facebook group globally has definite implications on the long-term retention of key concepts by business and marketing students (Smith, Mitry, 2008)
Facebook can be used to promote the LinkedIn group, YouTube channel and the MarketNet blog. The strategy of creating a LinkedIn MarketNet group is that all students are concerned about their future employment prospects given the economies in many nations of the world (Strehlke, 2010)
And now that smartphones are becoming very commonplace among consumers, about 350 million "active users" access Facebook's pages through their mobile devices (Facebook Statistics). An article in the peer-reviewed Cyberpsychology, Behavior, and Social Networking journal presents research that shows Facebook can "enhance 'social-self-esteem'" (Gonzales, et al
And the more comfortable a person is with his self-image, the more likely he or she will be able to develop and/or strengthen personal relationships. Another scholarly research article in Cyberpsychology, Behavior, and Social Networking (Hsu, et al
Maria Kalpidou and colleagues surveyed seventy undergraduate students for a research article in Cyberpsychology, Behavior, and Social Networking, and came up with some interesting findings about college students and their use of Facebook. In terms of relationships within the milieu social networking, it was found that first year students that had many Facebook friends reported that they were "…experiencing lower emotional adjustment in college" (Kalpidou, 2011, 187)
Online Social Networking In comparing the advantages and disadvantages of social networks, LinkedIn and Facebook have been selected due to their significantly different approaches to creating and sustaining online relationships. LinkedIn is known for being one of the most professionally focused social networks (Ford, Lim, 2011) and Facebook is one of the most popularly and casual in its members' use (Ledbetter, Mazer, DeGroot, Meyer, Mao, Swafford, 2011)
Online Social Networking In comparing the advantages and disadvantages of social networks, LinkedIn and Facebook have been selected due to their significantly different approaches to creating and sustaining online relationships. LinkedIn is known for being one of the most professionally focused social networks (Ford, Lim, 2011) and Facebook is one of the most popularly and casual in its members' use (Ledbetter, Mazer, DeGroot, Meyer, Mao, Swafford, 2011)
Ideally, we would control our own advertising function and keep costs lower than what we would pay Google to do the same thing. Cost control is one of the most important competitive advantages that can be gained from vertical integration (Kokemuller, 2012)
Information, in particular the sharing of it, is one of the key elements of social networking. By leveraging our control over content, we also leverage control over revenue management (Levin & McGill, 2010)
Again, promoting advertising and the site itself cheaper than competitors is not the objective. Porter cautions against attempting to be both differentiated and a low cost player -- you must choose one or the other and then be the best in order to sustain long-run profits (Porter, 1980)
Negative Impact of Social Networking Social Networking Has a Negative Social Impact The level of hype regarding social networks continues to reach new heights, with much being said about how these websites and platforms can bring companies and customers together more effectively than any other medium before (Bernoff, Li, 2008)
Cyberbullying is reason enough to not have expanded social networks and promote their use. Finally, social networks do more to harm and hot help trust (Di Cagno, Sciubba, 2010)
Social networking's popularity is driven by narcissism and has shown to be an exceptionally expensive waste of time. Studies indicate that tens of billions of dollars a year are lost in productvit8y due to employees being on Facebook, Twitter, and other social networking sites instead of working (Hathi, 2008)
The much-promised value of social networks is then an illusion, with benefits that could easily be attained through other means. A second aspect of why social networks have such a negative social impact is because it creates a fertile environment for cyber bullying and abuse that many are too cowardly to do in person (Meredith, 2010)
Accomplishing broad differentiation requires a strong and unique value proposition, a feat that Facebook has been able to accomplish through its visionary development of corporate alliances and focus on customer-centric growth strategies. Facebook's acquisition of Instagram is an example of a corporate-level strategy that strongly enhances the Facebook customer experience (Rusli, 2011)
2). On the other hand, technology cannot replace the positive and exclusively human trait of wisdom, the ability to employ data (symbols), information (processed data), knowledge (the application of data and information) and understanding (the synthesis of knowledge to create new knowledge) in order to envision, design, assess and continually improve the optimum human/technical organization (Bellinger, Castro, & Mills, 2004)
First, technical systems should be repeatedly assessed and upgraded as often as practicable to handle information and minimize its overload. Speaking from personal experience as well as research, obsolete hardware and software can make electronic records extremely difficult or even impossible to read (Blair, 2010)
Secondly, purely technical changes in an organization's systems cannot cure or replace some human factors vitally affecting an organization. In the face of an organizational problem, the mere introduction of new technology ignores the "two-way relationship between people and machines" (Errey & Liu, 2006, p
Certainly, there are arguments or at least practices disagreeing with the need for changes in both technical and social systems to handle information overload. Some organizations overemphasize technical aspects and minimize the importance of human wisdom or even negate it entirely (Green, 2010)