Social Media in Marketing The four components of a legally astute social media-marketing manager In this paper, I will look at Facebook as the leading social networking site. The four components of a legally astute manager include the knowledge, judgment, proactive and the attitudinal component (Bagley, 2006)
Usually, businesses and consumers (B2C) use these methods to solve disputes that arise from economic transactions, especially in e-commerce. They include mediation, negotiation, and arbitration where parties communicate through the internet (Evarts, 1983)
The laws can be applied in diverse states with the aim of safeguarding consumers transacting online businesses. The federal government can ensure the legislation is applicable to all states to protect consumers whilst eradicating consumer exploitation (Miller, Cross & Jentz, 2013)
With these forums, the company has customers who are knowledgeable about the systems and issues empowered to help other customers resolve problems. This relieves some burden on company tech support, and often the customers provide better advice and service, because they have a genuine interest and concern (Kelly, 2013)
The company has transitioned between many businesses since that point in time. It was rumored a few years ago that HP was going to exit the personal computer business, but those rumors proved false (Loftus, 2011)
Some workers have been fired because of that, but then have complained that the company is violating their right to free speech. There is clearly a gray area in business when it comes to social media, and it is an area that can and should be more thoroughly explored in an effort to reduce problems between employees and the companies for which they work where social media is concerned (Benkler, 2006; Gentle, 2009; Scoble & Israel, 2006; Shirky, 2008)
That "outing" of information was not something that could be "undone," and it could cost the company customers, money, reputation, and many other problems. Overall, however, a company really cannot ban an employee for using social media on his or her own time (Golder & Huberman, 2006; Surowiecki, 2004; Tapscott & Williams, 2006)
Depending on the responses that come through social media, the customer may feel reassured or he or she may feel as though there are much better companies out there with which to do business. Not everyone makes their decisions this way, of course, but a surprisingly large number of people are involved with social media today - and they make many of their decisions based on the information provided to them on those sites (Kaplan & Haenlein, 2010)
This is a completely different avenue and different concern from what was seen in the past. Literature Review Social media is a great way for businesses to reach out to their employees (Kietzmann, et al
It is vital to being successful. Today, a large number of the populations of developed countries use the internet to do research into a company or business before making a purchase (Powell, Groves, & Dimos, 2011)
379) Law is reported to "establish the rules of the game for managers striving to create value and to capture some or all of it for the firm." (Bagley, 2008, p
Social media use web-based technologies to turn communication into interactive dialogue." (Navetta, 2011, p
So where will brands have the best chance of engaging my friends? On Twitter and Facebook. Social media builds brand awareness in ways that no other form of media can and reaches customers who would be otherwise unreachable" (Barbara, 2012)
Trust and social ties presently need to be addressed from a whole different perspective, taking into account that social media devices have gotten actively involved in altering these mediums. "E-mail, instant messaging, and blogging have emerged as new ways to initiate weak ties with others; these weak ties serve as key links between social actors" (Duhe 100)
Even with the fact that its causes were deep-rooted, the public lacked the resources and the feeling of unity it needed in order to embark on a journey to fight for their rights. "The turning moment had come -- but it was the instant and widespread nature of the new media that made it possible to recognize the moment and to push it into such an effective manifestation" (Nunns & Idle 9)
There range of risks for the internal auditors to look out for includes the following occurrences. Strategic risks include those caused by the absence of standards that provide the directions for the financial institution in engaging social media (Esola, 2010, p
They should also review the policies related to social media, for consistency to the objectives of the social media. The audit evaluates the process of assessing and documenting the social media risks (Ogola, 2012, p
Internal audit identifying mitigating social media risk In auditing the social media for the institution, the following are procedures that the audit may use to identify the risks and mitigate them. The audit should evaluate the means in which the institution assigns accountability for the social media activities (Scott & Jacka, 2011, p
Additionally, review the involvement of technological tools and software solutions in managing the engagements of the institution over the social media. Lastly, in identifying the reputational risks, the auditors evaluate the level of conflict handling from the management via the social media (Thankachan & George, 2012, p
Therefore, the audits should focus on such areas. The other risk is operational risk, which entails cases where the institution interacts with customers via multiple social media platforms (Trottier, 2012, p