The concept of mainframe computers was established in 1960s. It has been found that throughout the history, the mainframe computers are the most powerful computers throughout the entire globe due to which they often called supercomputers (Laudon & Traver, 2010; McLoughlin & Aaker, 2010)
Since, it has been examined that the cost of smart phones is more upfront as compared to the less than about a third of such cost for a standard phone. The smart phones require expensive data plans that are not included in most standard phones making bills expensive with every passing month (McLoughlin & Aaker, 2010; Cerra, Easterwood, & Power, 2012; Rainer & Cegielski, 2010; Ilyas & Ahson, 2006)
Web Everywhere In previous days, web browsing was only enabled for employees in private organizations or government organizations in workplaces. The introduction of wireless access and laptops moved the web accessible at almost every place (Rainer & Cegielski, 2010; Stair & Reynolds, 2011)
The sensors established into the smart phones along with the portability and programmability made it a complete device with infinite applications. Apart from the availability of limitless games and entertaining applications, it has been found that with the help of smart phones and tablets, the employees of organizations can maintain their knowledge regarding the stock markets or technologies while maintaining their work-related emails (Reynolds, 2009; Ilyas & Ahson, 2006; Cerra, Easterwood, & Power, 2012; Laudon & Traver, 2010; McLoughlin & Aaker, 2010; Stair & Reynolds, 2011)
The introduction of wireless access and laptops moved the web accessible at almost every place (Rainer & Cegielski, 2010; Stair & Reynolds, 2011). However, it has been studies that the launch of smart phones and tablets as technology enabled the employees and employers in private or governmental sector to access the web anywhere having cellular coverage (Stair & Reynolds, 2011; Ilyas & Ahson, 2006; Cerra, Easterwood, & Power, 2012; Laudon & Traver, 2010; Rainer & Cegielski, 2010; Reynolds, 2009)
As one resident of Africa explained, "Mobile is fast becoming the PC of Africa,' says Osibo Imhoitsike, market coordinator for Sub-Saharan Africa at Norwegian firm Opera, whose mobile browser is enjoying an impressive uptake on the continent. 'In fact there isn't really anything more personal than a mobile phone nowadays'" (Ogunlesi & Busari, 2012)
There are so many essential things that people can't do on smartphones that they need a home computer for,' said Stephanie Chen, energy and telecommunications policy director for Berkeley, Calif.-based racial justice policy and advocacy organization Greenlining Institute" (Todd, 2013)
If you have a tablet, you can sit in the lecture hall, recording the lecture while chatting with friends (about course content) and doing (course-related) research online at the same time. So our brains are become rewired to work differently because we have these different tools (Helles, 2013)
Many Americans believe that mobile technology has changed the way that they communicate. First, many people report that they communicate more with their friends and family because mobile technology allows them to be in communication all of the time, a significant difference from the days of the hardwire telephone line (Jones, 2014)
For example, smartphones are increasingly being used in clinical medicine. Health care practitioners can transmit information more quickly, getting results back from labs more quickly, and being more in contact with patients (Wu, 2010)
Xiaomi succeeded with viral campaigns, guerilla marketing and other low-cost strategies, something we will need to do as well. The marketing budget will initially be set for $2 million, with basically no advertising and all promotion done with low-cost strategies (Agomuoh, 2015)
That is believed to be only around 15.4% of the total market in that country, though it should be noted that the market in China is maturing, which will challenge our new company, shrinking by 8% last year (Alba, 2015)
This makes it incredibly attractive to buyers. Further, Xiaomi has surrounded its main lines with tablets, an app store and the otherwise full suite of services and products, just like the biggest companies (Amadeo, 2014)
Apple and Samsung dominate this market -- their shares total 70.9% of the American market together, leaving little room for upstarts, with less than 30% of the market dedicated to anything other than the highest-end phones (Ausick, 2015)
8%, and the net margin is 1.3%, which supports the above analysis that margins would have to be thin, and the company operating on a high-volume model in order to succeed (Jones, 2014)
The marketing budget will initially be set for $2 million, with basically no advertising and all promotion done with low-cost strategies (Agomuoh, 2015). This strategy is in line with not only Xiaomi's approach but that of OnePlus as well (Kovach, 2014)
The optimal positioning is to offer a phone nearly as good as the major brands, but at a much lower price. The major brands have high margins (Luckerson, 2014),so there is room to compete there by accepting lower margins, but also companies tend to take advantage of the short product life cycles to use component technologies that are a year or two old, but at that age would be obsolete in a Samsung or Apple phone, but that are passable for many consumers and come at 30-50% less than the most modern components
Other Chinese upstarts are taking the same pathway to success, recognizing that a large segment of the market wants good features, but does not necessarily need to pay for the full range of premium features. Both Oppo and OnePlus are building on this strategy, for example (Seifert, 2014)
International Trade Theory With the rise of outsourcing and globalization, it is tempting to think that such trends can easily be understood with a quick overview of Ricardo, but that is not necessarily the case. The theory of comparative advantage provides a basic framework -- the logic that nations should produce the goods in which they have a comparative advantage, thereby achieving a greater total output -- certainly provides a fairly clean underlying logic for international trade (Boudreaux, 2014)
In the smartphone business, China was able to leverage both its manufacturing capabilities and the access to capital through government-run banks, and via tapping foreign capital pools in Hong Kong, to quickly establish the type of manufacturing advantage that has won it a sizable share of the smartphone business. Indeed, China built its competency in assembling basic cellphones, then extended that over time to component manufacturing and finally today has reached the point where it is a manufacturer of high-tech intermediate goods (Amighini, 2004)