Good PR practices lead to the positive image and feedback from the public. On the other hand, poor PR practices may affect an organization leading to poor public appeal and ratings, aspects that may lead to their downfall (Breakenridge, 2012)
For example, in 2012, American Red Cross came under sharp criticism from the public based on its 'sluggishness' in responding to Hurricane Sandy. Despite the agency's reassurance of its disaster-relief efforts, the public raised an alarm on its delay in reaching devastated areas that included Queens, Brooklyn, and Staten Island (Halbfinger, 2012)
In 1998, British Petroleum announced its merger with American oil giant for $48.2 billion (Ibrahim, 1998)
Rebranding strategy also involved modernization of the company's 28,000 petroleum stations spread all over the globe. Expansion of BP's brand explored other retail areas beyond the traditional energy fields (Macalister & Cross, 2000)
A survey of the company's employees on the internal branding strategy indicated that seventy-six percent of its employees were for the new brand. Ninety percent concurred that BP was taking the right direction whereas eighty percent were aware of the new brand messages in the rebranding move (Mitchell, 2002)
Later in July, BP's stock valuation fell from $182 billion to $89 billion. Additionally, the company suffered a dramatic collapse of reputation globally (Reed & Krauss, 2015)
1 billion oil barrels. Additionally, it processes about 4 million barrels of oil on a daily basis through its 16 refineries (Wolf & Mejri, 2012)
One of the best possible measures is through handling petroleum products in an environmentally friendly manner before burning in order to lessen these impacts. Generally, air pollution from production of oil and gas such as burning petroleum products is characterized by explosive hydrocarbons in fugitive emissions (St. Cholakov, 2003, p