Examples of this second-degree pricing strategy and promotions include offers like buy two and get one for free, or special price of customers who would buy in bulk or premium packages. In a study by Sarah Spiekermann of the Institute of Information Systems, Humboldt University Berlin did in 2006 titled "Individual Price Discrimination -- An impossibility?," the author claims: "customers typically appreciate these opportunities as long as the rewards are obtainable and they do not accompany price increases to compensate" (Spiekermann, 2006)
There would also be opportunities for cost savings as costs need to be low and hence low costs strategies have to be and this would lead to innovation in business operations (Agnihotri, 2013). However the disadvantages of working with this segment of consumers are that these are cash-poor consumers in comparison to other segments and hence profits per unit tend to be low, there can be hindrances due to economic, geographic and cultural differences and there are limited product awareness and understanding with weak institutional and physical infrastructure (Tashman & Marano, 2009)
Companies need to produce the right product at the most appropriate price possible and make it available to the consumers in a manner that it is easy for them to get hold of, create product and brand awareness and communicate effectively with consumers through adequate promotional strategies to make the largest potential profits from the business activities (Parente, 2006). Internationalization Firms need to go international to gain the first movers advantage and enter new markets before competitors do, enhance the potential for growth by entering and exploiting the new markets and the consumers therein, serves as a way to find growth in case of stagnation in the home or local market by gaining more consumers in international markets and gain competitive advantage compared to local competitors and gain experience and make use of the resources that are available in other markets to develop business further (Teagarden, 2015)
While the traditional or direct marketing communications can be helpful in reaching one segment, interactive marketing could be the key to getting close to another. This is also dependent on the nature of the product being promoted and the demographics of the target audience and target consumers (Volkov, 2005)
It is more likely that customers would respond to personalized offers when loyalty programs and other offers contain offers that are personalized. This is so because it is more likely that customers have a more positive feeling about a company for having taken the extra effort to personalize its messages (Walters, n
Learning other languages can improve my job prospects, as most companies have a global presence. "Communicating directly with new clients and companies in their native language is one of the first steps to founding a lasting, stable international business relationship," (DeValoes 1)
Really the three outcomes are related to one another as social impacts and is impacted by psychological health which is also impacted by and impacts physical health. Likewise, the three instruments stem from the same need to identify the personality and how it functions within the person and where strengths and weaknesses lie so that they can be addressed and/or modified to the help the person achieve a more positive objective in his/her life (Duck, 2006)
Thus, the test did not provide me with as much useful information as I would have liked, as I felt it was too subjective in spite of the variables used by Dr. Ware to ensure a quality algorithmic reading of my responses to the 36 question test (Ware, n