Direct marketing Direct marketing is that form of marketing in which the company avails its goods and wares directly and physically to where the clients can be found. Reasonably, the company gives the consumers a chance to taste the products directly in a manner that enables them to view clearly what the company has to offer (Roberts and Berger 2012)
There are several avenues and types of the Internet-based advertising, as is sometimes called. These include those meant to reach specific target groups and those meant to reach out to the general masses out there in the public (Sheehan, 2010)