Additionally, production, promotion and distribution expenses were often incurred, at least in part, by the artists and then debited to the already small percentage of proceeds they received from their recordings. As a result of these various facets, the major record labels were able to use their oligopoly position and exclusive access to means of distribution, production and marketing to control the industry reaping the majority of the benefits (Wikstrom, 2013)
The concentration of this methodology of research is on the collection of data for the purpose of converting them into statistical forms that can be used for calculations to arrive at conclusions. Maintaining of objectivity and not letting the researcher's personal behavior or attitude getting reflected in the research results is the primary caution in this research methodology (6 & Bellamy, 2012)
The popularity of the medium was reflected in a recent study by comScore where it was found that 43.5 billion videos in 2011 were streamed by Americans in 2011 which was 44% more than what they did a year ago (comScore, Inc
The data collected should be of a critical nature which means that opposing sides of data also needs to be taken into consideration. The advantage of using secondary data collection method is that it reduces both costs and time of research data collection (Creswell & Plano Clark, 2007)
The model as that the musician got money per view of the video I the form of advertisements on the video clip. This is one of the models of revenue generation for musicians in the internet medium (David, 2009)
Authorities claim that those who monetize their content rather than monitoring their content find that they are able to double their viewership through this process. Thus while generating revenue from this model, musicians were able to create a larger audience for their product (Gannes, 2009)
Kickstarter, another leading crowd funding platform claimed to have helped musicians make over $64.4 million in music related projects from their fans directly (Kastrenakes, 2014)
6 billion which was a 9% increase from the earlier years. The revenue generated from digital sources accounts from more than one third of the total revenue generated by the industry (Madden, 2004)
Notable Examples of Revenue Generation from Digital Medium One of the most talked about incident of musician gaining fan base and earning revenues using the internet has been the 'Gangnam Style' video that had gone viral on the internet and in just two years had recorded a viewership of well over 2 billion, a never before phenomena on the internet for a single music track. This single track video by the Korea pop star Psy was first posted on the YouTube in 2011 (McIntyre, 2014)
Methodology The process of collecting information and data for the purpose of making decisions is called methodology. In academic research, publication research, interviews, surveys and other ways of gathering relevant information techniques are some of the examples of methodological use (Samuels, Biddle and Emmett)
This research would primarily be concerned with the collection of information from secondary sources and from indirect methods. Previous research and any data that is available in the public domain is included in this type of data collection (Snider & Nathens, 2010)
The fingerprinting tool in efforts to curb piracy and block unauthorized videos was used in the initial period when the content ID program was first implemented. This was pretty similar to the defensive action that the music industry had taken in the initial years when the internet was used to upload copyrighted material illegally (Thomson & Cook, 2015)
5 billion in 2012 as reported by the International Federation of the Phonographic Industry (IFPI). The major contributor to this growth was the digital sector that boosted up revenues for the industry (Valencia, 2013)
Methodology is also defined as the analysis of methods that are employed for research into particular topic. Issues like paradigm, model of theories and quantitative and qualitative techniques make up methodology (Welman, Kruger, Mitchell & Huysamen, 2005) In this study we would deal with both qualitative and quantitative research methods