It's a company that has no trouble attracting high-level managerial talent, but has a lot of turnover, and a poor employer brand at the lower levels (Prokopeak, 2011). The brand has also become associated -- rightly or wrongly -- with a litany of abuses, including contribution to obesity (Baerlein, 2013), marketing unhealthy food to children (Jargon, 2014), environmental problems (Gray, 2009), not paying a living wage to its employees (Patton, 2014), even facing criticism about its creepy clown mascot (Crain's, 2014)
The first thing we have to establish is that McDonald's is good. It's the #1 company in its industry, almost triple the size of the #2 (Subway), and is rivalled by very few in terms of key metrics like average sales per unit, and has done this with a much higher level of saturation than anybody else doing $2 million per unit (Oches, 2014)
It's a company that has no trouble attracting high-level managerial talent, but has a lot of turnover, and a poor employer brand at the lower levels (Prokopeak, 2011). The brand has also become associated -- rightly or wrongly -- with a litany of abuses, including contribution to obesity (Baerlein, 2013), marketing unhealthy food to children (Jargon, 2014), environmental problems (Gray, 2009), not paying a living wage to its employees (Patton, 2014), even facing criticism about its creepy clown mascot (Crain's, 2014)
Staffing is one -- the company is literally a meme, the McJob. It's a company that has no trouble attracting high-level managerial talent, but has a lot of turnover, and a poor employer brand at the lower levels (Prokopeak, 2011)
The public has a negative perception of the brand following its rating as the 6 thbrand in the world and thereby mounting expectations. Issues of unhealthy foods and obesity are the major factors that influence McDonald's public perception (Brannan et al
There can be no social, moral, ethical, or even spiritual rationalization for aiming immature children via marketing and advertising. Obesity, drugs and a host of additional issues that have impacted both children and society, at large, directly link to advertising aimed at children, together with teenage sexualization, violence, smoking and drinking, unwarranted materialism as well as the wearing away of creativity (Brien, 2011)
They are expected to make the right choices at all times. It is also important to make MacDonald's more accountable with regards to how the produce, market and sell their foods (Howard, 2015)
Partner with suppliers of high quality food ingredients 3. McDonald's should focus on the addition of more healthy options like those that they did with the apple slices and salad (Kelly et al
This use of domestic supply is something that McDonalds does in most of its countries, and all of its major ones. For example, it spent six years building its supply chain in India prior to opening a restaurant there, including working with a partner to bolster potato acreage in the country (Lee & Rammohan, 2013)
Transportation Analysis Transportation has been one of the least problematic areas of the company's supply chain. Faced with multiple different scandals, McDonalds have invested significant effort into supply chain transparency in recent years (New, 2015)
Additionally, McDonalds tailors its menus to different locations around the world. Sometimes this is a single unique menu item, but in other cases nearly the entire menu would be unrecognizable to an American (Schlossberg, 2015)
Therefore, the brand extension is planned through breakfast, kiosks, delivery, 3D printing, tablets, as well as extended hours. Three brand extensions in all restaurants is the main goal of the company to provide better service (Pal, 2013)
Everyone can leverage it whenever they feel a need for the same. What are the basic courses of action HR will pursue to ensure that the recruiting, selecting, training, appraising, and compensation systems support the company's strategic plan? HR plays a pivotal role in carrying out operations to choose the right candidate, training, motivating, setting policies and procedures which in turn, helps in accomplishing strategy of the McDonalds (Sabir, 2010)
Further, the HR recognizes scorecard measures (metrics) to consider the degree to which its new practices as well as policies are yielding the needed workforce competencies, which in turn contributes to the strategic goals of McDonalds. Formulate HR strategic policies and activities: "Which HR strategies and practices will produce these employee competencies and behaviors?" Employment Policy McDonald's runs a global employment policy that aims to: To employ individuals that possess positive attitudes towards clients, themselves and other workers To recruit local individuals where possible To make sure that workers and job applicants are chosen, educated, promoted and treated based on their skills and performance without reference to race, sex, or origin To offer a clean, secure and enjoyable workplace To offer career opportunities that permit workers to develop their full potential To offer challenging but rewarding work To establish benefits packages that reflects employee performance (The Irish Times, 2015)
In the short run, the company can make some superficial changes to deliver a temporary boost in sales, but if there are deep long-running issues such boosts will only be temporary in nature. For example, the company made a few tweaks to the menu to break several consecutive quarters of decline (Baertlein, 2015) but menu tweaks will not address major changes to the socio-cultural environment, nor to the regulatory
Part of this is simply that the millennial generation has a greater concern about GMOs and other food issues; they are more aware and that makes them less likely to eat fast food. Further, millennials are more influenced by social media, something that has not served the fast food industry particularly well (Guidry et al
Some governments are pressuring for higher minimum wages, which puts a strain on fast food companies. The use of computer-based ordering has been one response, one that focuses largely on the expenses side of the profit problem (Kooser, 2011)
While the company has added a number of healthier items to its menus in recent years, these have not necessarily spurred sales growth. Consumers still associated McDonalds, and the entire fast food category in general, with unhealthy eating that leads to obesity and other negative health outcomes (Stender, Dyerberg & Astrup, 2007)
In relation to operations, the business organization has constantly transformed its design for quickly manufactured high-quality products. Despite the improvements in design, the corporation's quality of food has seemingly declined and service has become slow, which demonstrates lack of consistency throughout the firm's restaurants (Cantalupo, n
Some of the major examples of additional services provided by McDonalds to its customers include free Wi-Fi services and a Gift Card. Support Activities in McDonalds Value Chain As a global service business organization, McDonalds Corporation has supportive activities in its value chain that promote the coordination of primary activities and help improve the overall efficiency and effectiveness of the supply chain (Etienne, 2012, p