From a management perspective, it's important to keep employees within a close area or national area to avoid some of the pitfalls from outsourcing in foreign countries. "While CRM outsourcing may seem attractive at the management level considering investment cost and expertise, serious hazards are often encountered when they face serious losses in organizational learning for their markets and customers" (Park, Lee & Morgan, 2011, p
When looking at marketing functions, you also have to look at what other things can serve a company to promote and market its product or service. "Although on-premise signs have received scant attention in the academic literature, they serve important functions as marketing and promotional devices" (Taylor, Sarkees & Bang, 2012, p
When conducting market research it's important to understand latest trends, economic concerns, and overall consumer consumption trends. "…marketing scholars need to understand about economic growth, consumption, and quality of life, not as a problem of how to enhance marketing effectiveness and extend its reach, but rather one of how to focus (or limit) within the specific context of a better-not-more life goal and finite resource budget" (Varey, 2012, p
Successful event planning, marketing, publicity and management rests on the ability of the planning manager to market and promote using technological advances and a strategic planning approach (Harrison, 1997:16). Public relations is a critical aspect of event planning and marketing (Austin & Pinkelton, 2000:3)
The trend in Australia and other countries is to utilize technology and current trends to strategically manage publicity campaigns so that they impact the greatest number of people and reach out to target audiences locally and globally. Successful event planning, marketing, publicity and management rests on the ability of the planning manager to market and promote using technological advances and a strategic planning approach (Harrison, 1997:16)
2006 p 9). Parent behavior directly impacts the welfare of the children within the family (Barth 2009)
Child abuse and neglect is still a major issue within Australian society and politics. According to the research, about 5-10% of all children under the age of eighteen have experienced physical abuse, 4-8% witness abuse within the family structure first hand, with between 12-23% being abused verbally (Horsfall, Bromfield and McDonald 2010)
It is the targeting of parents in order to change potentially harmful behavior that could be contributing to the abuse or neglect of Australia's children. According to the research, "parent education programs are based on the premise that interventions that promote caring, consistent, and positive parenting are central to creating safe and supportive environments for children" (Holzer et al
Social media platforms attract a number of users that cross over major demographic boundaries, thus making it a tool that can access an incredibly vast audience quickly and efficiently. In fact, social media is a lucrative tool for nonprofit and government agencies because of its cost advantages (Kaplan and Haenlein 2010)
Media campaigns are a primary prevention strategy. Thus, "media campaigns have been used frequently to educate the public about various health-related issues and offer the advantage of broad-based dissemination to large audiences with minimal costs" (Rheingold et al
Media Platforms Media has long been a method of implementing strategies for prevention of child abuse. Prevention of child abuse often is most successful when behaviors and attitudes that allow such abuse to happen are changed (Saunders and Goddard 2002)
(2008) also illustrate the positive benefits of social media. Social media campaigns "directly engage consumers in the creative process by both producing and distributing information through collaborative writing, content sharing, social networking, social bookmarking, and syndication" (Thackery et al
Parent education strategies are one of the most commonly used to combat child abuse. Parent education is "a systematic and conceptually-based program intended to impart information, awareness and skills to the participants on aspects of parenting" (Tomison 1998 p 3)
According to Nathaniel Parish Flannery with Forbes Magazine, Mexican it exports will pass the $3.5 billion mark shortly, and Mexico's it sector today employs "more than 500,000 of the country's college graduates" (Flannery, 2011)
Khermouch's analysis of ethnography as a potential method in market research provides new opportunities for qualitative research become prevalent in the field of marketing. One of the main advantages of qualitative research is that it allows researchers to probe deeper to determine consumer attitudes, ascertaining the satisfaction or dissatisfaction of consumers to a particular product or service, in particular (Churchill, 1995:196)
, consumers who are patrons of or defectors from a particular product or service). Through this method, the researcher "attempts to understand things that are otherwise foreign" (Littlejohn, 1999:211)
It is the situation where all the marketing communications are aimed at the consumers not targeting the middle men. The telecommunication companies for instance through the mobile phones can do direct marketing within their network on the best offers and deals directly to the customers within their network coverage without targeting the retailers (Marketing Teacher, 2000)
The role of private label brands in the market is to build a customer base that identifies with a particular label as their chosen store over others in the provision of their supplies. Customers identify with the private label brands hence the decision to choose one store over another (Meera Mullick-Kanwar, 2001)
The choice of any of the above channels is subject to perishability or complexity of the product. Customer preference also play an important role as some customers may prefer to buy directly from the producers while others may prefer to buy from the wholesalers or retailers (tutor2u, 2012)
The interruption in the supply may shift the demand to other available substitute brands in the market. An efficient transport network and management are important marketing strategies in delivering sales for any given product in any industry (Steve Banker, 2009) References Marketing Teacher, (2000)