With an all-aluminum recyclable case, mercury-free display and arsenic-free glass, the structure itself was designed with the environment in mind. Further, the MacBook Air boasts a battery that consumes less power, asserting itself as exceedingly energy efficient, meeting Energy Star standards and achieving top EPEAT (electronic product environmental assessment tool) ratings (James, 2008, p
Further, Apple's unfriendly business tactics towards competitors have been noted in several instances, which affect the use of the MacBook Air and the iPAD respectively. Journalist Dan Lyons noted in his Newsweek article that Apple is a "would-be monopolist that's beginning to resemble the Microsoft of a decade or so -- the one that wanted to dominate every market it could, and which left smaller companies with only crumbs off the table" (Lyons, 2008, p
Upon its release, the iPAD cost $499 in its lowest-powered configuration vs. rivals the Archos 7 Home Tablet ($189) or the Dell Streak ($299 with a 2-year AT&T contract) (Kunz, 2010, p
Within months, competing companies were releasing similar, less refined, brands into the market in order to compete with the growing demand for the MacBook Air. According to media experts, the globe has been contracted into a village by the integration of electric technology; information is not moving instantly from every quarter to every point at the same time, and the MacBook Air was no different (McLuhan, 2009, p
The Washington Post notes that one thing that has not gone unnoticed in viewing Apple's promotions and advertising is the crushing effect that Apple has had on its competitors. Apple has successfully remade traditional markets in its own image, leaving behind a wake of overturned business models, confounded managements and bereft shareholders (Ritholtz, 2011, p
The MacBook Air did not fit into any prior mold for personal computers or notebooks and the iPAD created an entirely new market in itself. Journalist Kevin Voigt notes that the iPAD moved far past its projected place as a "geek nice product" and brought about the birth of a new market, with its initial release in nine overseas markets internationally (Voigt, 2010, p
There are also a wide range of travel packages available for budget-minded travelers, but the affluent appear to be the primary targeted consumers. In this regard, there are 3-, 4- and 5-star facilities available throughout the 75-hectare complex, with approximately 40% of all visitors staying at the fabulous Qualia (Grier 2011)
None identified Consumer analysis Visitors to Hamilton Island span the entire range of young to old, rich to poor, based on its several desirable attributes. For instance, Hamilton Island is unique among the other Whitsundays resorts because (a) of its large scale, with almost three times the number of rooms found in any of the other resorts; (b) it is the only resort island in Australia with its own jet airport; and (c) it was Australia's first resort that was designated as being fully integrated when it was initially developed in 1984 (King 1999)
Campaign objectives The main objective of "The Best Job in the World" campaign was to quantifiably increase the number of domestic and international visitors from the current two million a year to Hamilton Island by raising the perceptual awareness levels of the destination among potential visitors. Campaign selling ideas/core message The core message of "The Best Job in the World" campaign was to "create international awareness of the islands of the Great Barrier Reef" and the campaign selling ideas were to promote the desirable features of Hamilton Island to increase using the video blogs of the newly installed caretaker to help improve the recession-hit Australian tourist industry (Mouland 2009)
What is surprising, though, is just how effective the media mix was in achieving the stated goals of the campaign. The outcome of the campaign is briefly mentioned by this industry observer, who suggests that the winner of the caretaker position would certainly benefit from the competition, but the clear winner was Tourism Queensland: "For the money, he or she will write a weekly blog on the internet and promote the region generally, though the promotion could hardly be any more successful than it has already proved" (Nolan 2009, p
Approximately 85 per cent of all Hamilton Island consumers are mainland Australians, with international travelers comprising the remainder (Nolan 2009). With respect to the age and gender of Hamilton Island consumers, although family packages and activities are widely available and highly promoted (Turner 2009), there are also a number of specialty activities available ranging from eco-tourism-related packages to weddings to golf to scuba diving
Creating holiday experiences that delight visitors -- The Holiday State (TQ profile 2011). The corporation embraces the foregoing brand values in several ways, including promoting eco-friendly and environmental responsible tourism activities (Zeppel 2002)