Furthermore, Davids (Davids, 1999) proposes that the demand of CRM remains principally out of reach for a great number of companies. In line with Keefe (Keefe, 2001), a number of CRM specialists dispute that there is little accord concerning what CRM really is, or how to best carry out or assess it
The objectives of the CRM procedures are to form customers' insight of the organization and its products through recognizing customers; forming customer knowledge and structuring dedicated customer dealings. In spirit, CRM "is a business strategy that attempts to ensure every customer interaction (whether for sales or service) is appropriate, relevant, and consistent -- regardless of the communication channel" (Khirallah, 2000, Pg: 1)
Researchers also cautioned that an e-commerce/CRM strategy for manufacturers means more than selling products online - in fact, the study goes on to say, online sales is not necessarily a core competency for such manufacturers (Anonymous, 2001). Interestingly enough, despite the gloom-and-doom reviews of the success of CRM, one study, "The Blueprint for Success," found that 67% of CRM implementations succeeded either with average or above average performance (Krol, 2001)
Internet business-to-business sales will attain approximately $1.3 trillion in 2003 and, in 2004, business-to-consumer sales will attain approximately $100 billion (Lord, 2000)
In spite of the risks, the Internet challenge is fascinating. Flourishing e-businesses in the present day have moved beyond an arm's length transactional observation of their customers to forming prosperous customer relationships (Olson, 2001)
Effective e-business strategy needs that an organization gives customer value that is greater to that of the rivalry. To tender greater delivered value, marketing ought to directly persuade three fundamental business procedures: product development management (PDM), supply chain management (SCM) and customer relationship management (CRM) (Srivastiva, Shervani and Fahey, 1999)
By the very nature of e-commerce, it seems as though CRM would be a perfect fit. This is not always the case however - many CRM systems implemented today are failing (Sviokla and Wong, 2003)
For another, senior management that implements CRM tends to forget that the employees who are closest to the customers either don't know how to use CRM - or simply may not want to (Sviokla and Wong, 2003). In addition, in their rush to add CRM to their applications, companies have not given much thought to integrating those applications with already existing ones (Vizard, 2001)
However the creative ad maker should analyze what hours are most suitable for playing the ad for target audience (Tips for effective advertising, 2013). The advertiser should avoid to focus on idea that is memorable and just not only repeat the advertising line too many times and waste the cost of running advertisement on TV (10 great tips for effective advertising without the cost, 2012)
Hardly a couple of women can be seen in the ad which is overloaded with pictures of men aiming to inspire. Figure 1: Inspiration Room Print Ad (Australian Stereotypes in TV Ads, 2013) 2
Newspapers would be probably the oldest media that is still used widely for the advertisements. The scope of newspapers varies from local to international (Burgess and Sulzer, 2010)
Men are showed in erect bodies telling that they have more control on themselves that the women lack. Figure 4: Shear Ewe Livestock Ad Australia (Canning, 2012) The Australian models are shown to be lying on grounds or beds
The Protector and the Protected The gender stereotyping of women in ads also include that they are mostly dependent in need of protection by offered by men. The investigation of categorizing focuses such that use of hands, feet, gestures and selection of words shows that women are dependent on men as the picture shown below: Figure 8: Australian Ticketek Ad (Fleetwood Mac, 2013) All the men shown in the ad are standing on their own without showing dependency on any other in the group but the woman is showing unique style where she is seeking help, protection and support from the man
The men use to hold things not simply touch them, in shops, while walking, sitting or making decisions, the men are found to hold things in hand while the women simply touch items in shops and homes and are satisfied without holding. Figure 6: Australian Red's Center (Get your summer started, 2013) The women are shown to lose energy with aging but the hold and authority of man is shown not to fade ever
Man's style is shown powerful in cowboy hat and glasses that give him bossy style. Figure 3: Australian Home stay family (Homestay, 2011) The father daughter association and mother son association is also often presented in the ads
The women are depicted with tilt head in public to show that they have fear of gatherings and socializing. Figure 9: National Library of Australia ad (Marina 2010) 13
They would often talk on phone while sitting gathering that shows how disoriented they are. Figure 5: Women in Australian Science Media Center ad (National Media Briefing, 2010) The disoriented behavior shown in the ads leads to conclude that the women escape from reality to find pleasure in imagining that they are somewhere else
The newspapers are read by different classes of society. A creative advertisement plan should know which newspaper to have the ad based on its readers-base (Nine Steps to Create Effective Print Advertising, 2013)
The viewer can guess at first glance that the female gender is exposed to have a lower engagement job like in following ad the women are shown in bigger number yet in subordinate roles. Figure 2: Australian Human Rights Commission Ad (Pathways back to work for older people, 2013) 3
The women are not shown to have any interest in the factors that relate to their age like wisdom, work, socializing, decision making and understanding. Figure 10: Cosmetic Ads (Baby Lips) for women with infant feature categorization (Wade, 2011) While men are interested to show themselves and fashion themselves as elder than their age, the women want the opposite