The major concern while implementing the business strategy is to figure out the human resource requirements in that strategy. In order to achieve the corporate objectives defined in every short run and long run business strategy, Kraft Foods has to revisit its human resource management policies by making recruitment for new business projects, arranging training sessions for new and existing employees, and revising the salary and compensation packages for these employees (Garrow & Hirsh, 2008)
Kraft Foods hires individual from both local and international markets depending upon the specific needs of different business projects. In its recruitment and selection process, Kraft Foods ensures that it places the right talent at the right job (Heneman, Fisher, & Dixon, 2001)
Every Board member heads a specific area of operations; like Production, Research & Development, Sales and Marketing, Finance, Audit, Supply Chain, Human Resource, etc. (Kraft Foods, 2013)
The organization is formed by demerger. Mondelez International was the new name of the demerger from Kraft Foods (About Kraft, 2012)
There are some key requirements of the talented employees that can be fulfilled in order to retain them. Thus the Kraft Foods need to offer support, assistance, help and guidance to the talented employees to retain them (Chitakaem, 2011)
The full time employees should be engaged by allowing them to know what possible locations they will be serving during their career and to let them choose single or multiple locations they are interested to work at. On one hand engaged employees seem to find it more interesting to work, as Gallup found, they also need to be justified why they are moved to a specific location or business (Don't Pamper Employees -- Engage Them, 2013)
The rate of salary and the duration of employment is set at the time the contract basis employee is hired. The company can engage the contract basis employees after screening that the employee is capable of continuing the duration that he will be serving and can also potentially serve for more than the time in case the contract needs to be reviewed (Engaging Individuals as Independent Contractors, 2013)
The outsourced employees are not very satisfied since they are paid around 9 dollars an hour which is only one dollar over the minimum wage. This is done by the outsource company offering services Pyramid Staffing (From Ohio to Punjab, the disposable jobs behind Kraft's 'power brands', 2012)
The employee retention is high if less number of employees are seeking new jobs and is low when more employees seek new jobs. While Kraft Food is ranked amongst the companies that are much concerned as well as successful in retaining employees (Kraft Foods: No. 18 in the DiversityInc Top 50, 2013) the company believes that employee retention is a major concern that rises as a future trend
The company claims that the employees working in East can also be well adjusted in Midwest and can offer those positions in company sites at Madison, Wisconsin, Michigan etc. (Kukreja, 2011)
Convenience foods, confectionery, snack foods, dairy foods, cheese and beverage are the core businesses of the organization. There are 128 brands in the list of distributed, owned, developed and developing brands in Kraft Foods Incorporation (MacArther, 2012)
Anyone can attain effectual communication by utilizing a simple tool that has a strange capability to pin down why any message works or doesn't work, and how to progress it. It's called the 4Cs Model, which stands for Comprehension, Connection, Credibility, and Contagiousness (Albanese, 2011)
The consequence is conversion of meaning or intent from one person to another. The criticism acts as a check on how effectual the communication procedure is (Anderson, 2011)
In late 2003, Kraft fashioned the Worldwide Health & Wellness Advisory Council, made up of ten nutritionists and media professionals to explore claims that Kraft had been intentionally advertising unhealthy foods. The force for Kraft to evaluate its advertising policies came in the middle of rising disapproval from congressional panels, parent groups and other alarmed citizens that food corporations, such as Kraft Foods had been intentionally marking young kids in their advertising campaigns (Case 6-3 Kraft Foods, Inc
Kraft has taken a significant first stride. The next should be to make stronger its sodium values, limit advertising to children twelve to seventeen, and expand its marketing strategies to cartoon characters on packages, advergames on the Internet, contests, and other kinds of marketing (Wootan, 2005)
Moreover, in fast and dynamic environments, a vertical structure becomes unreliable to offer the latest development in products and services. The systems integration between two or more firms is a better alternative to deal with this kind of environment because a network can be considered as the form of quasi-market mechanism that allows the advantages of the hierarchy through control of the market in production (Eccles, 1980)
This team approach facilitates successful commercialization and promotes an integrated approach starting from insight to innovation to sales that generates the growth. The focus relates to the use of customer experts, selling teams, and marketing resources to ensure the use of multi-packaging programs to create new customers and retain the existing customers (Roberts, 2003)