Furthermore, innovation is also seen the development of social marketing, websites and applications through industry or interest groups of different tourism providers. Current areas of innovation have included the utilization of the most recent trend of gamification, and use of advergaming (Xu, Weber, & Buhalis, 2014)
A shining example of this is via Google's self-driving car: "In October, Google revealed that it had, in fact, developed technology for cars that can drive themselves. The cars use video cameras, radar sensors and a laser range finder to 'see' other traffic, as well as detailed maps to navigate the road" (Burnham, 2014)
" This shows a strong example of solid marketing: the subject line is incredibly useful and it alludes to how specific the information within the subject actually is. Furthermore, "The fact that the subject line starts with a base verb form means the customer is immediately aware that reading the content of the email will enable them to do something better" (Davis, 2014)
When it comes to the future, one can only look at the history and background of Google to provide clues as to how the company is likely to evolve. This paper examines Google's fundamental strategy for growth which has been to earn, entice, expand and experiment (Faktor, 2013) and discusses how nearly every step and branch of their services, marketing efforts, and company organization falls under this greater umbrella
"While Google hasn't been able to convert that commanding consumer market share to an edge in the enterprise -- iPhones and iPads remain BYOD favorites -- Android is a significant presence in the workplace. Improvements last year to Android's core security (along with the unveiling by Samsung of its KNOX Android management platform), the introduction of a new OS (KitKat) in late October, and the integration into KitKat of Google Now (the company's excellent virtual personal assistant), have made Android devices better and safer productivity tools for the enterprise and invariably should lead to more inroads into the workplace" (Nerney, 2014)
21). The concept of creativity in the workplace includes (a) generating new ways to perform work, (b) identifying novel procedures or innovative ideas, or (c) reconfiguring known approaches into new alternatives (Garrison et al
This framework also provides organizational decision-makers with the ability to evaluate the constituent elements of the innovation and then develop informed responses as to whether to pursue adoption. The main constituent elements of the innovation diffusion process are communicated through various channels between the stakeholders in any given social network (Rogers 1995)
11). Despite a growing amount of interest from corporate leaders concerning the importance of creativity and innovation (Van Gundy 1981), there remains a dearth of timely and relevant research concerning what truly motivates individuals to make the effort to not only develop an innovation, but bring it to fruition as well
Innovations in Marketing Services Innovation Innovation of services According to Chang (2010), service-based concepts have traditionally lent themselves less easily to innovation than tangible products (Chang 2010:113)
Service sectors have been identified as existing in the Wholesale and Retail, Business and Professional, Education, Government, and Finance sectors. The Goods Sector encompasses Manufacturing, Construction, Agriculture and Extraction services (Omachonu & Einspruch 2010: 110)
The Apple iPad was much mocked, yet consumers lined up to buy this device that was smaller than a laptop yet larger than a PDA. When creating all of his devices Jobs famously distained market research (Barry 2011)
When creating all of his devices Jobs famously distained market research (Barry 2011). Steve Jobs was a master of so-called lateral thinking and was an innovator who learned from his (few) mistakes (Chang 2010: 120)
Whole Foods 'bucked' such conventional wisdom. New services can also be generated this way (Omachonu & Einspruch 2010: 109)
Music Voice Borders John Coltrane's Innovation Exemplified in the piece "In a Sentimental Mood" "John Coltrane's brief career was one of constant evolution and the innovations of each period of his development have had ramifications for the playing of virtually every contemporary jazz player;" Coltrane's level of innovation was unprecedented, and still is to this day (Baker 1990 p 11)
Part of the differentiation from his old genre comes from this unique nature that is translated into his musical work. The differences seen in this piece represent Coltrane moving from one genre of jazz into another, from Hard Pop into a more modal style of contemporary Jazz (Giddins 2000)
John Coltrane performed using his soprano saxophone along side Duke Ellington, creating the masterpiece that is "In A Sentimental Mood" in 1962. The most impressive part of this entire piece is often thought of that it was recorded in a single take (Ratcliff 2008)
The individual investors offer financial contribution which are thereafter consolidated by the platform and handed over to the project owner. (Jennifer, 2012) By far, it has become a viable alternative due to the following circumstances (i) Kickstarter provide a standardised format for entrepreneurs to publicise their project in a wide-ranging manner over the internet
It may be noted that the managerial style does not have to stay the same through out the entirety of the project and may be changed to suit changing needs. The structure of various organizations is better suited to different tasks (Bartlett and Ghoshal 1989)
The outcome of the negotiation process is the most important factor in the negotiation process. Both parties must feel satisfied with the outcome, or they will not be willing to put the agreements into action to engage in future negotiations with the other party (Brett and Rognes 1986)
Negotiators with a cooperative orientation end to use integrative behavior such as multiple issue offers, information exchange, and statements of a supportive nature. When two negotiators are cooperatively oriented they tend to achieve higher mutual gain than those that are individualistically oriented (De Dreu et al