The design should also entice the customer by highlighting key products, without frustrating the customer. Layout is a key marketing strategy, which when taken advantage of, can yield great results for the company (Tozer, 5-8)
5 billion. The improving economies are strong indicators of growth of IKEA (Gustafsson, 2015)
Projections indicate that the company will realize more than $14.2 billion by 2019 (Tabuchi, 2015)
The Swedish company has provided a unique style and brand image appealing to customers. IKEA endeavors to provide customers with beautiful, practical, and pyretic furniture to capture a wide customer base (Yohn, 2015)
For instance, when the personnel of the company realized that shoppers in the United States were purchasing vases as drinking glasses because they deemed IKEA's regular glasses to be too tiny to be used for drinking, they designed and developed bigger glasses. In addition, the company employs easy accessibility in the sense that its stores are situated at a reasonable distance from city centers; in addition, IKEA has a global presence (Capell, 2005)