The psychographic segmentation targeted by the Save the Boobs campaign is people who are not typically concerned with their health, in general, and breast cancer specifically. Lastly, behavioral segmentation centers on the consumer behaviors that are exhibited in the marketplace (Assael 2005, p
Yet, campaigns like Save the Boobs may actually damage public relations for the organization. Furthermore, there are nine elements involved in the communication process, including: message, media, sender, encoding, decoding, receiver, noise, feedback, and response (Guffey 2003, p
Promotion & Elements of the Communication Models: The promotion facets of the marketing mix typically consist of: advertising, personal selling, sales promotion (Aggarwal & Gupta 2001, p. 359), and public relations (Marsh & O'Connor 2007, p
It is reported that due to the increases in demand by consumer for CAM services "managed care plans and insurers have begun to market and offer coverage of some CAM therapies." (Santa, nd) Washington State is reported to have a mandate requiring that insured health plans make provision of access to alternative healthcare providers
president, Barrack Obama, signed the Affordable Care Act. This act highlights detailed health insurance reforms expected to roll out from 2011 and beyond (Vlvar, 2011)
Over the last ten years the foundation embraced a substantial and effective way of addressing a system that would cater for various populations who are extensively served by Medicaid and Medicare. It has also introduced health politics whereby health provision has been a strategy in most successful elections (Harrington, 2011)
These techniques are anticipated to enhance quality care, lower growth rate in the cost of health care for CHIP (Children's Health Insurance Program), Medicaid and Medicare. The reforms also enhance care for the elderly when they leave health care facilities through assisting high risk and hospitalized beneficiaries of Medicare through connecting clients to community-based services and coordinating care (Teitelbaum, 2013)
However, the medical loss ratio has been subject to lobbying and discussion as insurers tried to achieve all the reform requirements. By 2011, Medicare was expected to offer free yearly personalized prevention schedules and wellness visits (Gray & Benz, 2013)
This includes Medicare levy that is calculated at 1.5% of taxable income for those above a certain income threshold (Healy, Sharman & Lokuge, 2006)
The United States is currently considering extending private cover to the uninsured. This is something that the Australian government can take up (Lairson, Hindson & Hauquitz, 1995)
With regard to equity of health care, United States authorities should ensure that their financing system is progressive like that in Australia. Australia should also ensure that financing system should not just favor privately insured patients with higher incomes (Spencer, 2004)
With this law these services are now more accessible and affordable to many American citizens. The concept behind Obamacare dates way back to 1989 where it was propose initially by politically conservative heritage so as to act as an alternative to single payer heath care (ObamaCare Facts
It provides higher quality services for the patients and it also generates a return on the investments. Through these lenses then, the criterion to be used in the allocation of the resources is represented by the health care economic analysis, with emphasis on the costs and benefits of allocating the resources to various institutions (Douglas and Normand, 2005)
Its only benefit is that it is politically viable. The comprehensive reform is less viable from a political standpoint and more complex from a processes standpoint (Fuchs and Emanuel, 2005)
The costs are paid by the medical sector and the benefits are enjoyed by the patient. The tradeoff between the two is a crucial determinant when allocating resources to the health care acts, but the ethics behind these activities are questionable as the life of a person would be decided based on a statistical analysis of probabilities (Hirskyi)
Rewards and punishment are provided when necessary to motivate the employees and make them accountable for their actions and outcomes. Supervisors can, thus, be viewed as role models to the employees in a way (Brown, 2016) Sibley's organization structure is unique in that it has the vice chairman corporate affairs and President of the hospital at the same level
Therefore, the external stakeholders also have a great influence on the institution. There is a clear relationship between the quality of service of the above group and the eventual healthcare service delivered (Jeffery, 2009) The government also has a stake at Sibley Memorial Hospital
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