A. Internal Environment Analysis of Callaway Golf Canada The internal environment analysis constitutes the strengths and weaknesses of an organization as compared to the other competitors in the industry (Perreault & McCarthy, 2002)
ROI of Charity Golf and Awards Event Return on Investment (ROI) of a Charity Golf and Awards Event at Baderman Island Delivering on the expectations of creating a unique and highly valuable event on behalf of charities and in support of corporate social responsibility (CSR) initiatives, event marketing and their results are measured today more than ever before. Where in the past events were primarily participated in and contributed to by corporations and smaller businesses to show their support for a community and its needs, hoping to strengthen and solidify their brand locally, today corporations participate to fulfill the requirements of CSR programs and to promote their goodwill globally through social media (Bailor, 2006) (Bernoff, Li, 2008)
Given the pressure that social media and the new era of transparency has put on corporations to participate often and generously in CSR initiatives, the following ROI analysis and model are provided for the Baderman Island Resort Golf Tournament and Awards Ceremony. ROI Model and Analysis The future of corporate events has become more measurable and precise given the role of social media (Bernoff, Li, 2008) including the proven effectiveness of sporting events specifically and golf in particular (Burke, 2011)
Golf is a sport that has high aspirational value and for many, a means to get ahead in their careers. Combining this aspirational need with the ongoing efforts of corporations to support and strengthen their CSR initiatives, event marketing can be very profitable and successful (Moore, 1989)
Driving Viewers and Web Traffic to the Event to Create Interest and Attendance With the advance payments of all the sponsors, it will be possible to invest in local TV coverage, an extensive social networking and social media strategy to reach potential attendees, and the development of individual Facebook Fan pages, all in support of the overarching goal of creating greater awareness and interest in the event. The use of cable television in local charity sports events significantly improves overall ROI by reaching a broader audience than is possible through any other means (Sims, 1991)
Another 2013 article suggested sports played an active role in improving the self-esteem of participants as well as providing the means with which to socially interact with others. "There were many different psychological and social health benefits reported, with the most commonly being improved self-esteem, social interaction followed by fewer depressive symptoms" (Eime, Young, Harvey, Charity, & Payne, 2013, p
"Low self-control was significantly associated with an increase in the variety of violent delinquency among females. Among male respondents, those who were more susceptible to peer pressure engaged in fewer types of violent delinquency" (Koon-Magnin, Bowers, Langhinrichsen-Rohling, & Arata, 2016, p
Research shows a positive correlation between sports and alleviation of depressive symptoms along with other improvement markers in physical and mental health (Wilhite, 2014). Aside from social interaction, moderate-to-vigorous physical activity can play a key role in other positive development in youth from increase stamina, endurance, and muscle formation to competitiveness, assertiveness, and confidence (Lonsdale et al
Social learning theory explains learning through observation. Sports enables learning through observation and helps youth understand what is necessary to complete an aim or objective (Rotter, 1982)
98). Research shows a positive correlation between sports and alleviation of depressive symptoms along with other improvement markers in physical and mental health (Wilhite, 2014)
These hurdles to good health demonstrate that environment plays a role in how much physical activity a child/teen has. "A safe environment and fewer barriers, such as amount of homework, could enhance physical activity in primary school children" (Ar-yuwat, Clark, Hunter, & James, 2013, p
"Helps kids stay on track. A number of participants discussed how being involved in TDP was a positive experience that kept them and other kids off the street and helped them stay on track personally and academically" (Bean, Whitley, & Gould, 2014, p
Results showed there was no negative correlation among sports fans between homosexuality and athletic ability. The results even demonstrated a slight positive correlation showing perceived barriers are just that, perceptions (Campbell et al
Alcoholism and drug use is prevalent across the world. Sports may help some youth, but the article shows sports may also cause enough stress to increase alcohol and drug use, especially when youth participate in team and individual sports (Kulesza, Grossbard, Kilmer, Copeland, & Larimer, 2014)
The researchers explored such findings via 'soft essentialism', however, more information needs to point to what kind of options females are given compared to males. "By contrast, adults still don't have very sophisticated ways of thinking about boys, beyond assuming that everything they do is driven Messner by "testosterone," and by their natural predispositions to be active, aggressive, and competitive" (Messner, 2011, p
However, the study failed to see a difference in minor crimes lending to the notion that sports programs cannot offer complete prevention and deterrence. Social Cognitive Theory Social cognitive theory provides a deeper understanding of the various constructs of physical activity behavior in youth (Ramirez, Kulinna, & Cothran, 2012)
Some people benefit more from sports participation than others. A 2013 study stated individuals with a high achievement and high affiliation motivation benefited more from sports environments than those rating low in these areas (Schuler & Brandstatter, 2013)
A 2014 study aimed to identify these motivations and their attached outcomes in relation to Olympic education programs. "Earlier researchers have established a relationship between moral values and positive attitudes toward prosocial behavior in sport, and negative attitudes toward antisocial behavior in sport" (Sukys & Majauskien, 2014, p
Although exploration of social cognitive theory will lead to further analysis of the motivations behind youth in sports programs, there needs to be something to measure these constructs. A 2015 article aimed to use a CSLCS or Children's Sport Locus of Control Scale to measure chance and environment in the external control dimension (Tsai & Hsieh, 2015)
e., violent crimes) and suspensions occurring on school grounds" (Veliz & Shakib, 2012, p