The five forces model of competition identifies five underlying conflicts that can determine the competitive environment of a given industry (Porter, 1998). The Ansoff matrix identifies the ways in which a firm can compete given its current marketing environment (Meldrum & McDonalds, 2007)
Online gamblers studied in the 2007 British Gambling Prevalence Survey were found to be young (the majority 34 and younger); more educated than non-online gamblers; most commonly in managerial and professional job roles; male; and most likely to bet on spread-betting (most commonly sports related) (Griffiths, Wardle, Orford, Sproston, & Erens, 2009). Although Monaghan (2009) did indicate that online gambling was primarily restricted to adults in most jurisdictions, there is also significant growing concern regarding adolescent online gambling (Messerlian, Derevensky, & Gupta, 2005)
Although a relatively small number of participants are at risk for problem gambling, the effects on these participants can be devastating. Some of the psychological characteristics associated with problem gambling include irritation, moodiness, depression, and in extreme cases suicidal ideation and suicide (Meyer, Hayer, & Griffiths, 2008)
Some of these tactics have been stymied by increasing technology and regulation associated with these sites. For example, search engines like Google have become increasingly fine-tuned in order to weed out unrelated results and eliminate link spamming, which reduces the ability of the site to bring itself to the attention of those that were not looking for it (Miller, 2011)
A recent estimate from the American Gaming Association (2010) suggests that there are as many as 2,000 firms involved in Internet gambling and betting, including games such as bingo and casino games as well as gambling on sporting events, lotteries, and other forms of gambling. These sites are registered in at least 47 different jurisdictions (Monaghan, 2009)
A recent estimate from the American Gaming Association (2010) suggests that there are as many as 2,000 firms involved in Internet gambling and betting, including games such as bingo and casino games as well as gambling on sporting events, lotteries, and other forms of gambling. These sites are registered in at least 47 different jurisdictions (Monaghan, 2009)
com (2011) Competition and Strategy In order to consider competition and strategy issues, two common strategic frameworks have been considered for this industry. The five forces model of competition identifies five underlying conflicts that can determine the competitive environment of a given industry (Porter, 1998)
There have been a number of attempts to prohibit online gambling in the United States. One of the most recent such efforts is the 2006 Unlawful Internet Gambling Enforcement Act (UIGEA) (Schmitt, 2008)
1. Minors are able to engage in Internet Gambling (Smeaton & Griffiths, 2004)
Many Internet gambling sites give access to practice gambling where the money exchanged is not real, yet the games played look identical to the real thing. These practice gambling sites have been shown to have higher payouts providing the individuals with an unrealistic view of payouts in real Internet gambling (Sevigny, Cloutier, Pelletier, & Ladouceur, 2005)
First, it does not actually criminalize online gambling or provision of online gambling services, but instead criminalizes the transfer of money for the purposes of online gambling (Schmitt, 2008). Legal commentators indicated at the time of its passage that its influence would be negligible in terms of actually preventing online gambling (Tripoli, 2007)
For this purpose the author used a variety of sources, including peer-reviewed journals, industry and government reports, and news sources. An inductive approach has been taken to determine what the underlying causes of internet gambling popularity are, moving backward from observations to a firm understanding of the underlying causes (Trochim, 2006)
Regulation of gambling sites is not without its own difficulties. In particular, the third-person effect means that many individuals may perceive an increased influence of online gambling on others, rather than themselves (Wan & Youn, 2004)
Overall, this creates a confusing regulatory environment that is actually extremely difficult to enforce, and is unlikely to lead to successful prohibition of online gambling. Furthermore, trying to prohibit online gambling rather than focusing on harm prevention (discussed below) actually inhibits the ability to reach those individuals that are at risk for problem gambling (Watson, Liddell, Moore, & Eshee, 2004)
There are further problems in online marketing of gambling, particularly the issue of cross-border laws regarding gambling marketing and the technological challenges of restricting marketing activities from specific jurisdictions based on those laws (Hornle & Zammit, 2010). Given these conditions, it is perhaps not surprising that many online gambling sites do not engage in significant non-Internet marketing, choosing instead to stay with traditional Internet-based marketing techniques such as site optimization, keyword search and banner advertisements, and word of mouth or viral marketing techniques (Wesley & Barczak, 2010)
However, only over the past decade has Internet gambling substantially increased in popularity and as a result, research in this area has only recently begun to emerge. How Individuals gamble online? Determining how individuals gamble online is a problem that is plagued with methodological problems, leading to a multiplicity of responses to this question within the literature (Wood & Griffiths, 2007)
However, only over the past decade has Internet gambling substantially increased in popularity and as a result, research in this area has only recently begun to emerge. How Individuals gamble online? Determining how individuals gamble online is a problem that is plagued with methodological problems, leading to a multiplicity of responses to this question within the literature (Wood & Griffiths, 2007)
9% (Orford, 2003). Chapter-IV Impacts of Gambling Popularity & Regulatory Approaches Effects of Online Gambling on the Individual The major effect of online gambling, as well as its major cause, is problematic Internet usage (Yellowlees & Marks, 2007)
Marketing in the Online Gambling Industry Marketing in the online gambling industry is inherently problematic. It is governed by the marketing rules of other gambling practices, which are routinely highly restricted and must comply with government requirements (Zangeneh, Griffiths, & Parke, 2008)
Indeed, gambling can result in injury to physical and emotional self, harm to those surrounding one who is afflicted, breaking up of relationships, and even suicide or homicides. (DeBerry and Bell, 1997) One might consider that pathological gamblers might have an affliction that causes them to be genetically predisposed to being addicted to one "vice" or another