For example, Douglass writes, The men and women slaves received, as their monthly allowance of food, eight pounds of pork, or its equivalent in fish, and one bushel of corn meal. Their yearly clothing consisted of two coarse linen shirts, one pair of linen trousers, like the shirts, one jacket, one pair of trousers for winter, made of coarse negro cloth, one pair of stockings, and one pair of shoes; the whole of which could not have cost more than seven dollars (Douglass 6)
Douglass was born a slave and he makes clear early on that he was aware of the horrors of slavery from an early age. The first incident he details is the following to illustrate this: "I have often been awakened at the dawn of day by the most heart-rending shrieks of an own aunt of mine, whom he [the master] used to tie up to a joist, and whip upon her naked back till she was literally covered with blood" (Douglass 5)
SWOT Analysis is a useful and cost-effective tactic employed for finding out and establishing an organization's strengths in connection with its strong points and weaknesses in connection with weaknesses and faults. The method is also accommodating in defining both the opportunities open to the business and the threats that the business is susceptible to (Ferrell and Hartline, 2014)
The other strategy is that being in a competitive market, and with the continuous advancement in technology, the company makes certain that its prices are competitive. However, the prices set by the company are not extremely low as products with low prices in this sector are associated with poor quality (Jeffs, 2008)
On the other hand, the shortcoming to this is that other businesses can basically replicate these qualities. Still, being the main business to embark on, this will augment the competitive edge of IBM (Kotler et al
This specific method is important as it helps in ascertaining the unique retailing point of a commodity or product. The marketing mix method is made up of four dissimilar constituents or strategies and these consist of product, promotion, price and place strategies (Lamb et al
In addition, this not only enables the company to have more purchases for this particular product, but also the others on the product line. This sort of price discrimination helps IBM in maximizing its gross revenue and returns (Smith, 2012)
Apple brings forth a great deal of competition and this can be seen by the constant innovation of products almost every year. The company has also involved itself with iCloud, which is yet another innovative product (Zylla-Woellner, 2010)