The well lit, standardized and clean restaurants represent the antithesis of the traditional Chinese restaurant in which franchises are rare, busy meal time are always loud, and the older generations tend to prefer." (Jiang, 2006) Jiang relates that these fast food restaurants in China place an emphasis on the culture and social status which is reflected in "
Globalization is greatly changing society and culture all around the globe in terms of consumer choices, lifestyle, individual preferences, socialization and custom and at the same time all of these factors are individualizing and changing specific aspects of marketing for fast food restaurants such as McDonald's, Kentucky Fried Chicken, and others. In short, understanding factors affecting consumer choices regarding fast food is a complex focus of research because many diverse and various factors must be taken into consideration in terms of fast food and indeed the non-foodness' (Kwan, 1999) this study has found that non-food related factors affecting consumer choice of fast food establishments on a local and international basis include factors such as: (1) individual choice; (2) religious; (3) group preferences; (4) health-related factors; (5) location and availability of restaurant choices; (6) costs; (7) socialization; (8) time available for eating; (9) with whom they are eating the food; (10) whether the individual is a student in a college or university within the proximity of a fast food restaurant
Its modern atmosphere and marketing target Chinese children." (Marr and Hatfield, 2004) the primary competitor of Kentucky Fried Chicken in China is McDonalds with "sixteen of its current 120 restaurants in China are located in Shanghai
They also report that french fry consumption varies by age, region, urbanization, race, and ethnicity, but independent of income." (Marsh, Fanning and Steigert, 2003) Also stated in the findings of this study is: "Important regional and socio-demographic factors emerged
This hardly exemplifies the success of training programs. The real attitude of the companies towards labor is revealed in policies such as Taco Bell where "the bonuses of the mangers were tied to their success at cutting labor costs" (Schlosser 61) This points to both the instability of fast food workers' long-time employment prospects at the company and the real attitude with which their managers regard them
Only 2-5 of every 1,000 high school athletes become professionals, but you would not know this if you "take in a Little League game between teams striving for a championship. But instead of watching the players, watch -- and listen to -- the parents and coaches screaming at them, and not just words of encouragement" (Brody 2010) While physical activity is healthy, the intense specialization demanded to succeed at an elite level causes many young people to break down physically and mentally
By the age of four. By the time they reach 10-years-old they may already be in elite competitions" (Davis 2005)
Concussions are also rife amongst football players, whose young brains are still very vulnerable, and players in other contact sports. "There was about a 60% increase in the estimated number of concussions and other traumatic brain injuries (TBI) seen among young athletes during the past decade, according to the CDC" (Mann 2011)
, work hard for a few hours, eat to get ready for more football, and then drill again in the afternoon. The athletes, often wearing 15 pounds of gear, would run plays, crushing and tackling each other under the scorching heat" (Park 2009)
athletic scholarship is nowhere near a full ride, amounting to $8,707. In sports like baseball or track and field, the number is routinely as low as $2,000" (Pennington 2008:1)
Kroc understood that how he sold food, particularly to children, was just as important as how the food tasted. The creation of the iconic Ronald McDonald was also created to appeal to children (Schlosser 40)
Taxes and subsidies can, therefore, be considered the best ways of either, encouraging or discouraging the consumption of a commodity. There is massive evidence on the effectiveness of these strategies (Eriksen and Whitney, 2013, p
This would translate to higher prices and reduced consumption of the same. The AMA supports the government's proposal, and recommends the adoption of a two-way approach; imposing the tax, and then using the revenues generated thereof, in subsidizing healthier foods (Sacks, 2011)
Fast food has an impact on our environment even though we may not stop to think about it, or even really know much about how the fast food industry impacts the environment. The fast food industry is led by a few major corporations that is mainly concerned with the bottom line dollar, than they are about the consumers' health or the health of the environment (Archer, 2009)
Some of the changes in the environment we need to worry about is the health of our generation, and future generations to come. Many scientists are predicting that this generation of children will live fewer years than their parents (Brownell, 2010)
According to Fraser & Edwards (2010) "There is a positive relationship between the density of fast food outlets per area and the obesity status of children. There is also a significant association between fast food outlet density and areas of higher deprivation" (Fraser & Edwards, 2010)
Giant Corporations The fast food industry is dominated by a few giant corporations, such as McDonald, Tyson Foods, the Yum Food Company who owns Taco Bell, Kentucky Fried Chicken and Pizza Hut. McDonald HR Chief made comments about his role in the company giant success and that the organization would be expanding, and hiring much more employees to cover the demand for the product (Pitcher, 2008)
The weight stigma is a major problem. Although more Americans are overweigh than are not, there is still negative perception and stigma associated with those feelings (Puhl & Heuer, 2010)
Obesity is a major economic factor in the United States. The cost of medical visits, diet programs and medications for obesity is a major financial strain on both the families and the economy (Trasande, 2010)
Why Do People Choose Fast Food People choose fast food for many reasons, it is inexpensive, convenient, and it taste good. " Buying healthy foods such as fresh fruits and vegetables and lean meats increased a food budget by 5,000% per calorie" (Ulrich, 2005)