Engagement becomes the primary factor in building a core audience to attract more reach and more advertising sponsors. The average Facebook page reaches 12% of fans, but reach increases with fans clicking somewhere in the posts (Carter, n
The number of likes, shares, comments, and views are metrics appropriate to measure results. Fan reach is a key indicator to measure the appeal of the content and appreciate the quality of the audience (Emoult, 2013)
NTN's target market is 18 to 34 years of age. Half of adults on Facebook have over 200 friends with 25% of ages 18 to 29 have over 500 (Smith, 2014)
The advertising then will consist of law related things like law schools; legal services; law books etc. because this notification is sent to the advertisers (Definiens 2008)
The Sophos senior security analyst Ron O'Brien expressed his concern at ease which was extremely alarming for acceptance of Freddi. 82 responses were received out of the 200 friends request and email addresses were divulged by 72% of those respondents, full birth date were listed by 84% of the respondents, details about work and education were provided by 87%, current location or address were listed, phone number was given by 23% and screen name used in instant messaging provided by 26% (Backstrom, Huttenlocher, Kleinberg, & Lan 2006, p
Students who are allowed to use laptops by the faculty members in the class have been found browsing the site during class time. The effect of Facebook will not disappear any time soon and better ways of dealing with the situation needs to be developed (Bugeja 2006)
Facebook officials maintain have argued against such decision arguing that the profile content of the user is private. Although the kind of information available in the social networking sites would be of compelling nature in various cases this privacy concern hinders their use (Charnigo & Barnett-Ellis 2007, p
Facebook is contacted by the application server whenever the profile of the user is displayed, and requests private data from the user, the data is then processed by the application and the content to be displayed is sent back to the user. Any data from Facebook is expected to be thrown away by the developers once the content to be displayed has been sent back to the user as part of the Facebook's terms of service (Cotten 2008, p
The other concern is whether when formulating the access laws, the user intent should have any bearing. These and other similar challenges are facing the current legal and ethical issues in the online environment in the current social networking age (Fayle 2007)
These issues is made more intricate because of the nature of internet which allows for information to be easily shared or made accessible to myriads of people often strangers in a matter of seconds. While some issues are as a result of the different technological aspects of Facebook platform and application, a great deal of them can be solved by excising simple caution with information being shared (Goldman 2007, p
About 85% undergraduate participants had an account while the graduates were only 52% who were Facebook users. There was a higher likelihood of students who participated in extracurricular activities to use Facebook than those who worked at paid jobs and used their time accordingly (Karpinski 2009)
People might still be making their private information public even though they believe that their online habits are discreet. Facebook friends of over 1500 fellow students were scanned by study researchers Behram Mistree and Carter Jernigan (Moore 2009)
The other concern is whether the privacy of the user has been invaded when the employer gains access to the profiles or even photos. According to Les potter, there is lower privacy expectation of whatever is posted online since the posted information is publicly available therefore its viewership doesn't constitute privacy invasion (Potter 2008)
To enhance the privacy it is necessary for the user to make adjustments at the search preferences. Otherwise the search engines will still be able to index their profiles making their names, personal data and photos easily searched by Facebook member to the same group or network such as geographical area or school (Singel 2007)
Facebook officials defend their application platform arguing that for it to function properly its necessary that it is liberal with the user's information. They further insist that they would deny access to any application developer who builds a plug-in which is malicious because it would be violation of terms of service of Facebook through data misuse (Young 2008)
Today's business organizations must compete in an increasingly global environment for revenue streams as well as for employees. Traditional processes for employee recruitment have had to adapt to the growing popularity of the online social networking phenomena such as Facebook, in particular (Alessie, 2008; Leader-Chivee, Hamilton, & Cowan, 2008)
In those respects, the dominance of Facebook in contemporary social culture provides both valuable tools for establishing and maintaining employee satisfaction as well as a potential liability for human resource considerations where the organization fails to do so. Within the first decade of the introduction of the online medium, Internet social networking has grown exponentially, with approximately 170 million subscribers before the end of 2008 (Leader-Chivee, Hamilton, & Cowan, 2008)
It is also significant to note that human beings may absorb their anger and humiliation in case of private exchange of arguments or comments while public announcements may cause extreme anger and reactions may not be in context of the original actions. It can be in the form of violence and reputation of extreme nature (Akande)
The usage of Facebook to interact with friend is common however it is also medium through which old relationships are also marinated. The individuals with large number of friends can connect with each other and in this process it is observed that some old relationships are also connected (Chen)
However later it evolved into a publically available interaction platform for friends and couples. It is also noted that it provided a significant advantage for individuals to perform a pragmatic search of their soul mates through defining a desirable criterion (Eadie)