B. Body Analytic Rubric for Evaluation of Psychomotor Skill of Taking Blood Pressure Simply put, psychomotor learning is the development of motor skills and capabilities in the use of technology (Oermann & Gaberson, 2014, p
20). Here, the rubric is analytical, with distinct, precise performance measures, rating scale, and explanations of the standard performance for each criterion (Shipman, Roa, Hooten, & Wang, 2012, p
If the company is sufficiently skilled at leveraging its relationship with the athlete, the company can enjoy tremendous success, and Nike has provided ample evidence of that over the past thirty years. For example, Tiger Wood's effect on golf ball sales alone was determined to be worth $103 million from 2010-2012 for Nike (Chung, Derdenger & Srinasavan, 2012) There are two risks for the company
For example, Tiger Wood's effect on golf ball sales alone was determined to be worth $103 million from 2010-2012 for Nike (Chung, Derdenger & Srinasavan, 2012) There are two risks for the company. The first is that there are diminishing returns over time (Elberse & Verleun, 2012)
When Tiger Woods' scandal broke, the companies that endorsed him collectively lost 2% of their stock market value. This scandal in particular "sent a negative marketwide signal about the reputation risk associated with celebrity endorsements" (Knittel & Stango, 2013)