Khermouch's analysis of ethnography as a potential method in market research provides new opportunities for qualitative research become prevalent in the field of marketing. One of the main advantages of qualitative research is that it allows researchers to probe deeper to determine consumer attitudes, ascertaining the satisfaction or dissatisfaction of consumers to a particular product or service, in particular (Churchill, 1995:196)
, consumers who are patrons of or defectors from a particular product or service). Through this method, the researcher "attempts to understand things that are otherwise foreign" (Littlejohn, 1999:211)
The aim of the ethnographic research is to deliver raw social data based on the actual behaviors required to understand the social process. (Kusenbach, 2003)
The ability of the integrated design to promote research development is based on the fact that one approach informs the other. For instance, qualitative research can be used to develop an instrument that will be used in quantitative research (Anderson, 2006)
Generally, there are some benefits associated with using an integrated research design through combining qualitative and quantitative research methods. First, using an integrated design provides a wealth of data through which researchers can identify uses of ensuing findings that were not expected (Bryman, 2006, p
These two approaches have certain similarities including their effectiveness in consumer behavior where they are mainly used. Secondly, the two approaches perform well with data produced in natural settings since they are naturalistic form of inquiry (Pettigrew, 2000)
Despite of the differences in the types of qualitative research, the approaches are founded on a holistic worldview that incorporates several concepts. Some of the major ideas that are the basis of these approaches include the absence of a single reality, reality is founded on perceptions that vary for every individual and change over time, and findings have meanings only within a specific context or situation (Remshardt & Flowers, 2007)
There are in fact only a few demographic studies of exotic dancers and only a few researchers who are specifically looking at this aspect of the entertainment industry, as it effects women in and outside of the industry. (Benoit, and Shaver 2006, 243) Downs, James & Cowan have developed a seminal work that compares feelings like body objectification and social and personal support of a comparison of dancers and non-dancing college women
The work is also significant in that many dancers express the idea that their experience is significant but separate from the non-contextual objectification experienced by many women on a daily basis in inappropriate settings. In fact the authors felt so strongly about this sentiment that they opened the work with a quote from a seminal book on the subject of sex work, with regard to body objectification (Downs, James, and Cowan 2006, 745): concerning the objectification of women
For the most part these dancers express that they sought out exotic dancing as a bridge to other pursuits in the entertainment industry or as an economic pursuit to fulfill higher education or simply to make more money than they could make at a low skill level job. (Lewis 1998, 51) Most are between the ages of 18 and 30 and most will express that their work is simply a temporary transition to another job or lifestyle
becoming an exotic dancer was a reaction to conservative religion and ideals as children and in so doing have been rejected by family. (Liepe-Levinson 2001, 8) Works Cited Benoit, Cecilia, and Frances M
Culture is described in the work of Zheng, and Cui entitled: "Kluckhohn and Strodbeck's Value Model in Chinese and American Culture" as "the holistic interrelationship of group's identity, beliefs, values, activities, rules, customs, communication patterns, and institutions." (Zheng and Cui, 2008) Culture is also described as "the total way of life of a people, composed of their learned and share behavior patterns, values, norms, and material objects
Men were traditionally allowed to travel about in China while women were kept in the home and lived a "barriered existence, both physically and symbolically." (Knapp, 1992) The history of modern China reveals that the culture had historically developed in a manner and within a context that "was quite restrictive to women
a host of traditional rules and customs that still mitigate the role and action of women in China, women have taken a more proactive role in carving out a clear "space" for themselves." As well, the 'Three Obedience' governing women's behavior is still very much in effect and includes the following three: 1) as an unmarried girl a woman must obey her father and her brothers; 2) as a married woman she must obey her husband; and 3) as a widow she must obey her adult sons" (Wolf, 1985) VII
." (Jensia, 2008) The work of Knapp (1992) notes the view of women as problematic in relation to the larger view of society and religion as stated is "Because women represented a threat to the stability of the monastic communities and the discipline practiced therein, chastity was emphasized" and Knapp further emphasizes that with the spread of Confucianism the attitude toward women grew even more restrictive in nature and women were viewed as mere "sexual commodities" for men
This is when he suggested that universal standards could be created that will integrate the various languages down to one. (Bordotsky 2010) However since the 1990's, scientists have been challenging these views
This will help to build upon the ideas and concepts from the literature review. (Hopkins 2000) Limitations of the Research The limitations of the research are that the population sample could be so small that it is a statistical anomaly
Once this happens, is when actuaries can provide precise results about the impact of language on different customs. (Johnson 2004) (Comparative Analysis 2012) Proposed Techniques of Data Collection and Analysis The basic technique that will be used is to collect the data through quantitative analysis
Language is playing a major part in determining the most appropriate ways of interacting with everyone on a regular basis. (O'Neill 2006) Site of Investigation Access Considerations The site investigation techniques will involve sources that will confirm or disprove how language is having an impact on culture
This is when they will begin to look at certain nationalities and ethnic groups differently. (Ross 2005) Moreover, the article that was written by O'Neill (2006), is talking about how language is having major impact on culture