"But it certainly should be something that you use to a hugely positive advantage, and I think there are great opportunities to do that." (Smoucha, 2011, para
The negative environmental impact of business needs to be addressed and the volume of research that provides innovative and practical solutions to drive changes in behaviour and practice does not reflect its significance. This paucity of research perpetuates policy-makers and businesses poor attitude to the issue and allows them to continue to ignore the environmental damage caused by businesses, especially those in SMEs, as SMEs are less visible than their large business counterparts (Walker et al
Of course, it is difficult to find a conclusive combination of factors that describe a country's level of sustainability. Moreover, there is no clear understanding of what factors underpin sustainability (Whitford & Wong 2009)
This awareness has also meant that there has been an overall change in the way policies are drafted which can impact the image of such Institutes. Today the concept of Environmental Sustainability is more or less found in all major cooperation's and Institutions and steps are being taken to make it more and more part of the policies so that its effects can be felt and seen across the board (Brown, 2005)
). In the competitive world that exists today with regards to universities, it is not surprising that many universities are approaching the new populace with an efficient brand conscious image in the head and this hardly varying from the brand imaging of any other product that exists in the market (Herr, n
This has meant that Universities have had to employ new means to sustain themselves in such times. Branding has been one of the most important steps in this regards that have been taken up by universities all over the world, which is a drastic shift from the traditional idea of consumer items (Marrs, 2011)
). This competitive nature and emergence of Universities as the new commercial enterprises that advertise themselves as been linked to the bidding of the student talent and how having a star talent can impact the image of the University as a brand (Moore, 2006)
This has also meant that they have had to find new means to attract the crowds, especially the International Students. There has been a steady increase in the demand of Higher Education among International Education and there is no doubt that it is a market with a lot of potential to be tapped upon (Neil Kemp, n
A brand today is marketed as an intangible item associated with the very personality of the person and how they are perceived upon the use or the purchase of that brand (JWT Education, 2006). Branding the Educational Institutes: The Educational Institutes in the Western Hemisphere are all big institutes with even the smaller units having budgets equivalent to that of a third world country, amounting up to millions of dollars, while those of the larger universities can go up to billions (Toncich, n
Toxic wastes must not find their way into the natural resources like the water bodies and fallow land for agriculture as this will negatively impact on the ecosystem and threaten the livelihood of the locals. This measure must be accompanied by the firm manufacturing only the products that are not harmful to the environment as a long-term sustainability measure (Armacell, 2015)
This can be pursued through use of packages that can find their way back to the firm and be reused, which will need a well set up recollection system in place. The sustainable packaging can also be achieved through using materials that are easily biodegradable and reusable at the domestic levels (Coca-Cola Company, 2012)
Secondly it helps cut down on the energy levels required to process the recycled material and in effect lowering the pollution levels that the corporations subject the environment to. In summary, recycling is beneficial to both the natural environment as well as the humans therein (South London Waste Partnership, 2016)