d.) Figure 2 - Social Media Traffic Statistics for Top Fashion Brands (Boland, 2015) Figure 3 - Boland (2015) Research Findings Figure 4 - Burberry Social Media Ad (Sharma
d.) Figure 2 - Social Media Traffic Statistics for Top Fashion Brands (Boland, 2015) Figure 3 - Boland (2015) Research Findings Figure 4 - Burberry Social Media Ad (Sharma, 2015) 10 Figure 5 - Levis Storytelling Campaign (Sharma, 2015) 10 Figure 6 - Facebook Post of Instagram Campaign (Stampler, 2012) 11 Figure 7 - An Example of Levis use of Reddit (Haswell, 2015) 12 Figure 8 - Aldo on Pinterest (ALDO Shoes, 2016) 13 EXECUTIVE SUMMARY It is no secrete that Aldo is no stranger to the social media sphere and has been launching various online campaigns for nearly a decade
¶ … ALDO SHOES' SOCIAL MEDIA STRATEGY Business Communication Class MEMORAUDUM Analysis of the ALDO Shoes' Social Media Strategy However, as Douglas Bensadoun, VP marketing and creative director has been quoted as saying, "fashion retailing is relentless, it's a beast that needs to constantly be fed" (Surridge, 2012)
However, Pinterest offers some features that can help further drive conversions that Instagram cannot. Instagram has been said to be more photo-centric, while Pinterest by contrast can let pins be linked directly to a website (Vincent, 2015)
Risk taking helps employees become more involved whereas the training enhanced motivation through promoting career growth and development. These measures contribute towards making a business case for employee engagement, taking action on survey results, ensuring managerial accountability for engagement, and using engagement metrics as part of performance criteria (McMullen, 2013, p
, it is necessary to understand why there is such a low level of engagement. As researchers note, not only is there disillusionment expressed at the polls by a lack of voter turnout but also there is disillusionment among college graduates, with "the unemployment rate for Americans with a baccalaureate degree" at 50% of "the national average" (Kanter 22)