Compared to this the trouble that a customer has to take to visit a physical retail store and the costs that are involved and the tie taken are much more than in e-commerce retailing. Moreover the search options also allow customers to switch brands and products and surf from one virtual store to another with just a click of the mouse has created a huge impact in the shopping habits of consumers (Sankaranarayanan and Sundararajan, n
This allows the representative sampling of the users of e-commerce by retailers and through this method the rare extremes of the given population were reached. This technique gave the research higher statistical precision compared to simple random sampling (Sapsford, 2006)
Globalization has also given rise to international trade and business majorly linked to economic activities. When economic and business activities like private sales, investments, logistics, and transportation happens between two or more regions or countries that transcends the political boundaries, it is termed an international trade (Spero and Hart, 2010)
E-commerce, though conducted through a complex set of operations and involves complex web-based commercial processes, for the end user -- the buyer and the seller, the combined process is as simple as buying something over the counter. In this sense it can be said that the internet has converted a once expensive and out of reach of the common traders, e-commerce into affordable, usable and easily available alternative means of conducting business in a way similar to what Henry Ford had done in the automobile industry (Tian, Zhang and Guan, 2013)
On the other hand retailers are able to maintain an expansive customer base given the easy access to the internet in the modern days and the reduced costs of providing information on the internet is the same irrespective of the geographical location of customers. The time necessary for searching and the variety that is available on the internet are cost effective compared to the traditional retail store format and hence the overall costs of e-commerce retail is reduced in retail trading (Walter, Gupta and Su, 2006)
New standards are opened up due to economic power that follows a firm joining the large network developed by e-commerce and the internet. As a business conduct model, e-commerce has thrived on open platforms as many of the most successful e-commerce ventures have thrived through partnerships with millions of sellers by granting business partners status and consumers wide spread access to the inner workings, databases and personnel (Wang et al
Secondary information was gathered and collected from various literary sources available in the public domain forms the basis of the approach. By logically following the available facts in the public domain, the research aims to (Welman et al
S. This outreach of companies and firms as well as retailer into new markets would not have been possible but for e-commerce (Zappala? and Gray, 2006)