26). Despite these findings, though, many people remain convinced that screening and treatment for high cholesterol is the most appropriate approach and the American Heart Association continues to promote a cholesterol-lowering diet for both men and women (Malm, 1999)
According to statistics released by the National Institutes of Health (NIH), approximately half a million Americans die each year from coronary heart disease (Adams & Jennings, 1993). To date, researchers have determined that controllable risk factors such as the level of physical inactivity, smoking, overweight or obesity, high blood pressure, high blood cholesterol, and diabetes are all major influences on the development and severity of heart disease (Meadows, 2003)
Beyond the paucity of timely research into the relationship between the suspected causative factors and high cholesterol levels, there remains a profound need to identify an improved method of assessing these potential relationships. In this regard, social researchers frequently use a chi-square analysis to help identify any associations between two or more variables by amplifying and describing their respective relationships (Neuman, 2003)
Physician visits are associated with a variety of positive outcomes. For instance, the Center for Disease Control reports that just having a regular source of medical care and seeing a physician during the past year are strongly associated with taking action to control hypertension; further, Americans who do not have insurance are at increased risk of death, regardless of whether they are employed (Sorlie, Johnson, Backlund, & Bradham, 1994)
This is the so-called "bad" cholesterol; these are the particles that contribute to atherosclerosis (e.g., the hardening and narrowing of the arteries) (Ulrich, 2002)
58). In fact, the emphasis on developing a detailed and comprehensive understanding concerning the behavior of consumers in different cultures is a defining feature of ethnographic studies (Creswell, 2003), making it the methodology of choice for the purpose of the proposed study using the conceptual and theoretical framework described below
In fact, the emphasis on developing a detailed and comprehensive understanding concerning the behavior of consumers in different cultures is a defining feature of ethnographic studies (Creswell, 2003), making it the methodology of choice for the purpose of the proposed study using the conceptual and theoretical framework described below. Theoretical Framework A study's theoretical framework consists of a general set of statements that are used to guide the research process (Grinnell & Unrau, 2005)
Theoretical Framework A study's theoretical framework consists of a general set of statements that are used to guide the research process (Grinnell & Unrau, 2005). Theoretical frameworks are used to account for a particular domain of reality, in this case festive food marketing and culture (Jensen, 2007)
To determine how this analysis can contribute to the larger debate academic debates concerning effective marketing practices. Research Questions The proposed study's guiding research questions that correspond to the foregoing objectives are as follows: What are the relationships between media, communication and culture? What are the best industry practices in the contemporary literature on media audience studies? What is the significance of studying print/visual advertisements? How can this analysis contribute to the larger debate academic debates concerning effective marketing practices? Methodology Qualitative social science researchers have a wide range of methodologies available, including case studies, phenomenological studies, grounded theory studies, content and narrative analyses as well as ethnographies (Neuman, 2009)
Problem Statement In order to optimize its effectiveness, advertisements for festive food must strike a responsive chord in its targeted market but this can be an enormously challenging enterprise even when the target market is well defined and consumer preferences are well researched. In recent years, marketers have attempted to use improve the effectiveness of their advertising by using visual media including television to influence the purchasing habits of young people for food products (Ng, Kelly, Chee et al
47). In response to this need for an improved understanding, there has been a growing reliance on using proven methods of cross-cultural comparison, including most especially Geert Hofstede's cultural dimensions to evaluate the effectiveness of advertising between cultures (So, 2004)