Customer service database is therefore considered as a repository of very invaluable information as well as knowledge. These are useful in the process of improving the level of customer service (Hui and Jha, 2001)
Predictive analytics can therefore be used in CRM in order to achieve customer profiling (Ahmed, 2004), targeted marketing (Ahmed, 2004), market-based analysis (Meltzer, 2000),management of customer relationships (Edelstein, 2001), fraud detection (Chen et al., 2005) as well as anticipation as well as prediction of customer attrition (Lejeune, 2001) among others
Relying on this integration of customer, distributor and supplier EDW and data mining applications once integrated to financial systems have been delivering insights that continue to revolutionize the financial management of firms (ABA Journal, 1999). The trend begun over fifteen years of integrating customer, distribution and supply chain data into a single system of record to drive greater insights into an enterprise and therefore attain a greater clarity of decision making is a pervasive best practice across many enterprises today (Brachman, Khabaza, Kloesgen, Piatetsky-Shapiro, Simoudis, 1996)
A highly effective EDW and data mining strategy will bring together a myriad of systems that had been disconnected, even siloed, throughout an enterprise. The Master Data Management (MDM) applications that are part of an EDW architecture or platform deliver what many enterprise lack previous to this point, which is a single system of record for all transactions and enterprise-wide activity (Fay, Zahay, 2003)
The integration of these factors will continue to have an additive effect on the level of insight and intelligence enterprises will be able to use over time. Figure 1: The Impact of EDW & Data Mining Systems on CRM Analytics Based on analysis of the following sources: (Brachman, Khabaza, Kloesgen, Piatetsky-Shapiro, Simoudis, 1996) (Fay, Zahay, 2003) (Fong, Wong, 2002) (Marks, Frolick, 2001) (Sutherland, 2003) Of the many companies that are successfully using EDW and data mining today, two of the more noteworthy ones are Continental Airlines (Watson, Wixom, Hoffer, 2006) and Toyota in their world-famous supply chain management system, the Toyota Production System (TPS)(Dyer, Nobeoka, 2000)
The integration of these factors will continue to have an additive effect on the level of insight and intelligence enterprises will be able to use over time. Figure 1: The Impact of EDW & Data Mining Systems on CRM Analytics Based on analysis of the following sources: (Brachman, Khabaza, Kloesgen, Piatetsky-Shapiro, Simoudis, 1996) (Fay, Zahay, 2003) (Fong, Wong, 2002) (Marks, Frolick, 2001) (Sutherland, 2003) Of the many companies that are successfully using EDW and data mining today, two of the more noteworthy ones are Continental Airlines (Watson, Wixom, Hoffer, 2006) and Toyota in their world-famous supply chain management system, the Toyota Production System (TPS)(Dyer, Nobeoka, 2000)
The examples of how Continental Airlines (Watson, Wixom, Hoffer, 2006) and Toyota (Dyer, Nobeoka, 2000) continue to use advanced EDW and data mining systems and processes to streamline their business models are a case in point. The greater the level of economic uncertainty, perceived and actual risk in any given strategy or endeavor, the more the reliance on EDW, data mining and advanced forms of predictive modeling including analytics (Sen, Ramamurthy, Sinha, 2012)
The Oracle Exadata Database Machine would be ideally suited for this specific task, and it also has a series of bundles of Oracle EDW, data mining and predictive analytics included. It can also be configured as a private cloud server, offering MDM functionality and support across an entire enterprise (Stonebraker, 2011)
The integration of these factors will continue to have an additive effect on the level of insight and intelligence enterprises will be able to use over time. Figure 1: The Impact of EDW & Data Mining Systems on CRM Analytics Based on analysis of the following sources: (Brachman, Khabaza, Kloesgen, Piatetsky-Shapiro, Simoudis, 1996) (Fay, Zahay, 2003) (Fong, Wong, 2002) (Marks, Frolick, 2001) (Sutherland, 2003) Of the many companies that are successfully using EDW and data mining today, two of the more noteworthy ones are Continental Airlines (Watson, Wixom, Hoffer, 2006) and Toyota in their world-famous supply chain management system, the Toyota Production System (TPS)(Dyer, Nobeoka, 2000)
Data Warehousing and Data Mining Executive Overview Analytics, Business Intelligence (BI) and the exponential increase of insight and decision making accuracy and quality in many enterprises today can be directly attributed to the successful implementation of Enterprise Data Warehouse (EDW) and data mining systems. The examples of how Continental Airlines (Watson, Wixom, Hoffer, 2006) and Toyota (Dyer, Nobeoka, 2000) continue to use advanced EDW and data mining systems and processes to streamline their business models are a case in point
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