The perception of the stakeholders is highly critical and hence it is imperative that their interests should not only be kept in mind, but given priority if the situation demands it. (Elsasser, 2001) The crisis must be communicated once detected after which the knowledge management competency enables the organization to properly analyse the situation at hand
The perception of the stakeholders is highly critical and hence it is imperative that their interests should not only be kept in mind, but given priority if the situation demands it. (Elsasser, 2001) The crisis must be communicated once detected after which the knowledge management competency enables the organization to properly analyse the situation at hand
Hence, it is important for Jet Blue to realize the importance of media as an effective tool for brand reputation and marketing protection for the future was needed. (Hanna, 2001) Invocation and escalation After assessing the situation, the CEO of the company David Neeleman, took charge of the situation
For Restoration and recovery from the crisis, it is very important that the organization should be proactive and responsive to the changes occurring in the external environment. (Tsui, 2000) It is important that in addition to the technological capabilities to counter the crisis, the management must have the core competencies as described by Shaw and Harrald (2004) to ensure minimum loss
Information-sharing is critical during a natural disaster during which the clock is ticking. The most effective means of communication were cellphones and the Internet (Garnett & Kouzmin 2007: 179)
The city, however, although it did have a disaster mitigation plan was not fully prepared for the extent of the damage which included three significant breaches of the levees. The city filled up with water, leaving residents scrambling for their roofs (Scott 2006: 27)
In contrast, biological events such as SARS, which had a devastating impact upon the city of Toronto (as well as Asia) can be much more difficult to anticipate in terms of their severity and method of transmission. Indeed, SARS had only been targeted by WHO as a threat three weeks before the Toronto outbreak (Varley 2005: 2)