There are a few recent trends in consumer needs that are worthy of note. Increasingly, consumers are turning to chocolate for health reasons after medical research revealed that the flavanols and antioxidants in chocolate have the potential to reduce rates of stroke, heart failure, cancer, and diabetes (Moran, 2008(This maps well to Everyday's mission to ensure that all foods, including widely consumed candy bars, are healthy, nutritious, desirable and affordable
However, our company will position the product line as a healthier alternative to popular candy bars, relying heavily on the trend of consumers viewing chocolate as healthy. Everyday will offer the same favorite flavors, but will provide more affordability and channel ubiquity than current organic substitutes who focus too heavily on naturals supermarkets to generate sales; 67% of the volume for organic candy bars is generated in naturals supermarkets and the remaining 37% comes from conventional supermarkets (Tirone, 2007) Thus, Everyday will have a better distribution channel than organics by targeting conventional supermarkets where most consumers shop
Already, one competitor, M&M/Mars is exploring this channel to increase its sales as well as profit margins. Online, consumers can personalize their own labels or foil overwraps which enable manufacturers to charge far more money for their candy (Moran, 2008)
It has more than 2,000 chocolate items vs. conventional supermarkets that offer about 350 items (Tirone, 2007)
Everyday will follow Arcor USA's efforts to successfully promote its Whisper Chocolate Bon Bons in supermarkets. Arcor teamed with supermarkets on couponing, floor promotional signage, and product sampling couple and use local media spots to advertise the promotion (Zind, 2003)
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Chocolate most commonly comes in dark, milk, and white varieties, with cocoa solids contributing to the brown color.
General Description: The word "chocolate" comes from the Aztec xocolatl , meaning "bitter water." Indeed, the unsweetened drink the Aztecs made of pounded cocoa beans ...
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The word chocolate comes from the Aztec xocolatl, meaning "bitter water." Indeed, the unsweetened drink the Aztecs made of pounded cocoa beans and spices was probably ...
Product Features... crisp wafer all enveloped in milk chocolate and finely chopped hazelnuts ...
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Ready in 30 minutes, this quick chocolate cupcake recipe is the perfect party treat.
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Directed by Prachya Pinkaew. With JeeJa Yanin, Hiroshi Abe, Pongpat Wachirabunjong, Taphon Phopwandee. An autistic girl with powerful martial art skills looks to ...