Given the pressure that social media and the new era of transparency has put on corporations to participate often and generously in CSR initiatives, the following ROI analysis and model are provided for the Baderman Island Resort Golf Tournament and Awards Ceremony. ROI Model and Analysis The future of corporate events has become more measurable and precise given the role of social media (Bernoff, Li, 2008) including the proven effectiveness of sporting events specifically and golf in particular (Burke, 2011)
Golf is a sport that has high aspirational value and for many, a means to get ahead in their careers. Combining this aspirational need with the ongoing efforts of corporations to support and strengthen their CSR initiatives, event marketing can be very profitable and successful (Moore, 1989)
Driving Viewers and Web Traffic to the Event to Create Interest and Attendance With the advance payments of all the sponsors, it will be possible to invest in local TV coverage, an extensive social networking and social media strategy to reach potential attendees, and the development of individual Facebook Fan pages, all in support of the overarching goal of creating greater awareness and interest in the event. The use of cable television in local charity sports events significantly improves overall ROI by reaching a broader audience than is possible through any other means (Sims, 1991)