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Cango Analysis Issue of the


It's a process and decision that could over time limit the company's growth however. Recommendation While the approach of assigning the most complex and rewarding projects to the most accomplished employees, it robs them of long-term motivation (Ramsey, 2010)

Cango Analysis Issue of the


The Java programmer will also be able to quickly interpret the complexities of the gaming site and integrate it to the broader corporate initiatives. Transformational leaders look to assign the most critically important tasks to those members of a team with the greatest and most advanced skills in the area of focus (Zhang, Cao, Tjosvold, 2011)

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Establish a direct mailing strategy that targets companies, brokers, in addition to consultants iii. Establish a network marketing contacts structure which will be produced using the CanGo professional sales databases (Adams et al

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This last aspect of CRM is what CanGo needs to successfully adapt and hence increase their overall customer retention percentage. The integral aspect of CRM is that it will help CanGo increase their overall accountability in the eyes of the customers as well as help them design and execute newer customer management roles (Buttle, 2004)

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Market Analysis Marketing Objectives To rapidly penetrate the market in a significant and quantifiable manner Reduce consumer acquisition expenses costs by at least a minimum of 1.5% every four months in a year as increase to 2% quarterly decrease in the second and third years Generate the company image inside the operating part of the premium online book stores and retailers (Clancy et al

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There is no need for CanGo to conduct any changes in their online marketing strategy to increase site promotion or improve design as they are both performing well. Constantly improving and updating is integral for these two aspects to continue to serve effectively and it is recommended that CanGo constantly updates their hardware and software with the changing times (Hackett, Parmanto and Zeng, 2005)

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86% 27.05% Projected Cash Flows Pro Forma Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operations Cash Sales $2,112,500 $2,746,250 $3,570,125 Subtotal Cash from Operations $2,112,500 $2,746,250 $3,570,125 Additional Cash Received Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $150,000 $0 $0 Subtotal Cash Received $2,262,500 $2,746,250 $3,570,125 Expenditures Year 1 Year 2 Year 3 Expenditures from Operations Cash Spending $411,000 $445,000 $510,000 Bill Payments $1,290,342 $1,883,557 $2,068,700 Subtotal Spent on Operations $1,701,342 $2,328,557 $2,578,700 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $3,600 $1,400 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $1,704,942 $2,329,957 $2,578,700 Net Cash Flow $557,558 $416,293 $991,425 Cash Balance $559,873 $976,167 $1,967,591 Strategic Planning Recommendations The three critical secrets to success for the new regional air travel are: Firstly, employing a skilled, extremely professional management team that mixes vision; practicality; financial capability; solid understanding of the online retail process; knowledge of and conviction in the employment and advantages of the most recent software, electronic, and communication technologies; on-the-ground understanding of the region and target marketplaces; realization of the vital need of an highly effective workforce to its success; along with a total knowledge of and resolve for the entire mission and goals of the online book retail business (Joshi, 2005)

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The aspects of usability, functionality and accessibility are also above par for CanGo and the user oriented content is also appropriate as all of these are reflected effectively in the evaluations made. The success of all these aspects is also directly reflected in the CanGo user interface, the personalization and customization options for the users, the ease and consistency of navigational keys, the overall download speed, as well as ease of use across genders (Pearson, Pearson and Green, 2007)

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Year : 1967