Burger King benefited not only from trouble at McDonald's but also from giveaways of figures from Walt Disney Co. films, though McDonald's has since wooed Disney back to its stores (Gibson, "Worried McDonald's Plans Dramatic Shfits and Big Price Cuts" A6)
Burger King benefited not only from trouble at McDonald's but also from giveaways of figures from Walt Disney Co. films, though McDonald's has since wooed Disney back to its stores (Gibson, "Worried McDonald's Plans Dramatic Shfits and Big Price Cuts" A6)
The giant companies like McDonald's and Burger King have considerable power to maintain their leading positions in the industry. Speed is still an important element for the consumer, and drive-thru stores do very well (Kochak 69-70)
This corruption pervades the government as well as the private sector and bribery is often used to grease skids and make entry into markets and business arrangements possible. Even firms like Wal-Mart have become involved (allegedly) in such behavior (Barstow, 2013)
A good corollary example to draw here are companies that have things manufactured in China. Apple and other American corporations have things made in China to keep the manufacturing costs and overhead to a minimum (Garside, 2013)
It is no different than when Apple was attacked in the press and by trade/special interest groups due to the conditions and injuries that existed in several Chinese factories that made its products (Garside, 2013). A similar press boondoggle came to pass when a factory in Bangladesh that made clothes for many American clothes sellers collapsed and many died (Motlagh, 2013)
Given that, Burger King should take a blended approach that uses American Burger King mainstays like the Whopper and other popular products while at the same time adding in some foods that would appeal culturally to Mexicans while still remaining "fast food" such as tacos, taco salads and salsas. McDonald's takes a similar approach and generally does quite well with it (Putnal, 2013)
Burger King Beefs Up Global Operations Having perfected the relatively complex process of make-to-order and precisely cooked hamburgers to customers' specific requirements, Burger King established itself as a leader in the Quick Serve Restaurant (QSR) industry in the North American market. The concentration on consumers having the opportunity to "have it their way" Burger King was ahead of the mass customization trends now so prevalent throughout many industries that are profitably operating today (Daniels, Radebaugh, Sullivan, 2011)
If given the responsibility of running Burger King as CEO, I would actively concentrate on every aspect of quality first and also measure customer satisfaction constantly. My first series of strategies would be to measure service quality across as many dimensions as possible using the SERVQUAL methodology (Parasuraman, Berry, Zeithaml, 1991)
The concentration on consumers having the opportunity to "have it their way" Burger King was ahead of the mass customization trends now so prevalent throughout many industries that are profitably operating today (Daniels, Radebaugh, Sullivan, 2011). This strategy of mass customization is known for its exceptionally high percentage of variable costs and unpredictability of quality levels due to wide variation of processes in the preparation of food and delivery of services (Taylor, Lyon, 1995)
This strategy of mass customization is known for its exceptionally high percentage of variable costs and unpredictability of quality levels due to wide variation of processes in the preparation of food and delivery of services (Taylor, Lyon, 1995). Despite these significant obstacles to making mass customization work in the fast food industry, Burger King has been able to achieve a high level of process optimization that continues to keep their operating costs low and performance levels above industry average (Terry, Forrest, 2008)
Burger King has found that eating out together is a major social events for kids and teenagers in this age group, and have worked to create an experience around their QSR locations in each nation they operate in (Daniels, Radebaugh, Sullivan, 2011). Burger King has been one of the leaders in transforming QSR purchases of fast food into a social experience (Thomadsen, 2007)
International Expansion and Relationship with Countries During entry in another country, an international restaurant company usually has certain advantages and disadvantages when compared to a local company in that market. The advantages of such initiative in comparison to a local company in that market include more capital, huge advertising campaigns, good reputation, and more experience in operations (Mears, 2012)
These challenges have made Burger King to lose considerable ground to its strongest competitor i.e. McDonalds in the past decade (Melnick, 2012)
As the Chief of Executive Officer of Burger King, I would use various tools and strategies to decide possible future locations for the company. Some of these tools or strategies include existing strategies such as markets with huge population of young people and high numbers of shopping centers (Zlomek, 2008)
Burger King Case Study Burger King's global ambitions for growth haven't been as successful as the company originally planned, especially in nations where supplies essential to their business model were not plentiful. The case, Burger King Beefs Up Global Operations, (Daniels, Radebaugh, 2011) shows how the company struggled to re-enter Columbia
Their core competency, or as the book often calls this aspect of businesses, their core competency (Daniels, Radebaugh, 2011) is delivering cooked-to-order burgers fast and inexpensively. Being able to make this core competency or strength of their business succeed in a variety of different nations is a challenge for all fast food companies (Patton, 2014)
This will take a completely different series of skills that what they have had in the past. The recent decision to also attempt to sell into India (Sharma, Kurian, 2013) will also be challenging
Latin America is very different than India or Asia for example. Burger King has plans to move into Asia (Updike, 1996)