5). In the political spectrum, there are "buzzwords" (Fuhs, 2009) that tell the story for consumers that may consider hybrids
Social / Business / Ecological Reasons for Hybrid Purchases Why do people by the Toyota Prius? Jonathan Klein is a general partner with The Topline Strategy Group (TSG). The TSG studied Prius owners who bought their cars between 2003 and 2007, and while "conventional wisdom" would lead an objective person to figure that those consumer bought a Prius because they were "…willing to pay a premium to help the environment or to be among the first to own a hybrid," only 27% of the Prius buyers surveyed qualified for that category of consumerism (Klein, Clean Energy Council, 2009)
Personality and self-image in car-buying: Geoffrey Paul Lantos explains the psychology of car buyers -- and the way companies tap into consumer beliefs and personalities -- in his book Consumer Behavior in Action: Real-Life Applications for Marketing Managers. There are brands that are created specifically to "…reflect either the purchaser's actual or desired personality" (Lantos, 2010, p
This focus has led to increased specialization within the firm, which drives the need for firms to outsource more of their non-core functions." (Benton and Maloni, 2002) Benton and Maloni relate that resulting is the requirement that the firm construct a "…more collaborative business relationships with constituencies beyond its formal boundaries
And Canada. Their past high bargaining power has left the American auto industry with massive retiree obligations that have crippled the industry and forced government intervention to save two of the three companies (Brower & Johnston, 2010) the industry's bargaining power over buyers is low
The second is protectionism. Many nations that have domestic auto industries protect those industries with duties, taxes and other trade barriers, and this presents a challenge to foreign players attempting to break into that nation (Chrysler, 2007)
The first is environmental regulation, which can drive innovation but also change the economic structure of the industry, forcing automakers to discontinue previously successful models or make dramatic alterations to vehicles in order to meet stringent new requirements. An example would be emissions laws -- for example in the large California market auto makers were compelled to launch legal action against the state in order to protect themselves from the impact of new emissions standards (Egelko, 2007)
The major economic consideration is the current high oil prices, and in particular the long-run trend in oil prices. This makes larger vehicles, which carry higher margins, less economically viable (Human, 2011)
As with many protected markets, foreign automakers have only gained access to the Chinese market through joint ventures. Unlike with Korea or Japan, China's auto industry is not a home-grown enterprise but rather relies on foreign direct investment (Tang, 2009)
" In sixty nine percent of the instances a patient asks a doctor for a prescription drug advertised on TV they will walk home with that drug, an FDA survey has found. (Calfee, John (2002) proposal was drafted in June 2001 by Dr
" Proposed resolutions asked the AMA to petition the FDA to ban direct to consumer prescription drug ads to curb what many opinions believe to be interference from the pharmaceutical industry into the doctor patient relationship. (Huang, Alison November, 2002) Drug companies that portray their drugs to substantially improve the lives of the afflicted individuals are not quick to stress the dangers and serious side effects that can endanger lives
From 1996-2000, the New England Journal of Medicine found that drug firms increased their spending on television advertising to consumers seven fold. (Kessler, D
Physicians complain that they must devote increasing amounts of scarce time to dissuading patients from taking drugs that advertising has led them to believe are easy. (Thoen, Eric 1998) When consumers watch the advertisements on television, it is almost like they are getting a free medical consultation for free
He said that consumers need to have the right information before asking their physicians for a prescription drug. (Starks, Pete, 2001) The American Association of Retired Persons, AARP, believes that the advertisements are a good thing, however
This will require that members of AARP from all over the country make their voices heard." (Rother, John 2001) One of benefits to the direct-to-consumer advertisements is that is does let the public know that there might be a drug out there that can help them with specific problems such as depression, ADD, ADHD and other ailments
Rationale Although automobile might be considered a necessity for many American families, more people are spending the money to have their current vehicles repaired, rather than invest in a new vehicle. The rising price of gas is causing an increase in inflation, increase in grocery prices, increase in many other retail merchandise, however it is causing a decrease in luxury spending (Congressional Budget Office, 2008)
The promotion strategy of the organization must change, to accommodate market trends and customer needs. "The promotion of the products and services must meet the right target population and be able to attract the right audience" (Constantinides, 2006)
The use of popular items for the purpose of changing pop culture ideas and trends is not new. It has been examined by experts who agree that trends are often driven by mass media and American film (Fishwick, 2000)
It has been used to sell cars and other products as well as to promote self serving political messages to the public just before election time. Mass media is designed to reach the public by mass (Flink, 1976)
Thus, rather than representing a smorgasbord of idiosyncratic meanings, consumers' interpretations of cultural products follow a discernable cultural logic, albeit in a way that is often tailored to their personal interests (Hall 1980) (Thompson, 1997)." Examples There are many classic examples of automobiles being used in the American film industry and that use changing or steering the direction of pop culture events (Edensor, 2002)