Social Media: apps such as the Savings Catcher app are used to communicate new price deals to consumers and make them aware of new product offerings on which they could make significant savings. Moreover, through its pages on social media networks such as Facebook and Twitter, the company is able to communicate such deals and market its new products to both new and existing consumers (Gray, 2012)
The consultant samples presented by the organization for review showed the company's use of email (Walmart.com email for employees), short-message services, chat services and video conferencing, blogs such as Wordpress and BoardingArea, and micro blogging services such as TwitterDocument (Yuan et al
In 2015, Apple computer was at the 5th position with reference to global marker shares. (Conn, 2016)
Arguably, a government decision on income tax can have an effect on people disposable income, thus, current government's decisions on corporate and income taxes are having an impact on the Apple's business operations. (Lei, & Slocum, 2010)
Analysis of External and Internal Environments This paper relies on secondary sources from various published research papers to analyze both the external and internal environments using the macro environment audit, task environment audit, marketing function audit, and strategy audit. (Vana, & Cerna, 2012)