Second, Amazon concentrated on a unified multichannel experience for customers; no matter where they entered the site or exited, the ability to move through each channel was consistent an easy to understand. Amazon is passionate about making a unified customer experience throughout their site (Hausman, Siekpe, 2009)
The investments in these back office systems allowed Amazon marketing to make commitments to customers on shipments and meet or exceed them, which was a brilliant strategy for gaining customer satisfaction and loyalty. Amazon also invested heavily in reputation and referral systems that would quickly interpret the purchasing history of a customer and make recommendations of potential other products (Wang, Doong, Foxall, 2010)
Families are beginning to replace their video cameras with Apple iPads for taking family pictures and videos of their kids playing sports and being in school activities (Perenson, 2011a). Now its second generation, the Apple iPad2 has emerged as a viable portable platform, comparable in functionality to smartphones yet having the features of a full netbook (Drew, 2011)
The design decisions made to create the Kindle Fire confirm this is a device meant for content consumption. It has a touch screen 7" wide, only 8GB of memory and support for the Amazon Cloud, support for Adobe Flash (critically important in e-books) and has no camera and no applications to support content creation (writing, editing, content curation) and a price of $199 (Sinha, 2011) (Fox, 2011)
Serving Significantly Different Markets The Amazon Kindle Series was initially developed for those tablet users who want to be content consumers and curators, not necessarily creators (Lai, Chang, 2011). Amazon's business model with the Kindle is to concentrate on moving as many books and other forms of content off of their physical shelves onto their servers by making them e-books and Kindle books (Kroeker, 2009)
Adding in advanced optics that Apple is continually investing in will also distance the two markets from digital consumption vs. content creation (Leung, Moynihan, 2011)
The Kindle has been specifically designed for this purpose; it is purely a consumption device, not one to produce content as the iPad is. The iPad has significantly more functionality and application depth of support than the Kindle Fire, therefore many reviewers are considering it a low-end PC or netbook replacement (Perenson, 2011)
The Kindle has been specifically designed for this purpose; it is purely a consumption device, not one to produce content as the iPad is. The iPad has significantly more functionality and application depth of support than the Kindle Fire, therefore many reviewers are considering it a low-end PC or netbook replacement (Perenson, 2011)
The Apple iPad The Amazon Kindle Fire, introduced September 28, 2011 is actually going to expand the total available market for e-readers and tablet devices including the Apple iPad. Rather than the two competing, both will form a very powerful market catalyst that will broaden hardware, software, and content support for each platform (Romero, 2010)
These brings them into competition with experienced flash sales companies such as Gilt and HauteLook. Despite the experienced competition, MyHabit is capitalizing on Amazon's signature advanced technology in order to surpass the competition (Alcala 2011)
Part 3 - Results, Analysis, Conclusions and Recommendation It has since then continued to expand this customer base as its sales revenues has increased yearly. Today, one can find almost anything on Amazon (Bezos 2011)
Blue Origin is intended to make space tourism a reality, making Amazon a contender with other companies that are seeking to enter the space tourism and launch market. While NASA has bankrolled the project to the tune of $25 million, it has experienced an embarrassing crash of its experimental rocket on August 24, 2011 and it is not expected to fly for another year with a manned mission (Boyle 2011)
Of course, John Brownlee in his article points out that a preorder does not equal a sale. Not only has the Kindle Fire not broken any sales records yet, it is still possible that consumers could cancel their orders all at once, or that demand could level off (Brownlee 2011)
This a price point which drove the sales of the iPod. It would then be reasonable to expect that a similar occurrence can be expected in the area of books, movies, applications and a bevy of other products due to Kindle (Carr 2011)
(Munster 2011). Amazon Webservices Estimates (Hickey 2011) Amazon Prime Estimates (Zacks Invesment Research 2011)
Michael Porter provided a framework that models an industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates (Hill and Jones 2009 42)
online retail sales further expected to reach $278.9 billion by year 2015 (Indvik, 2011)
Another 9.25 million were sold during the third fiscal quarter of 2011 (King 2011)
This leaves the customer 121 characters, nearly 100 more, to chat about the favorite movie. Obviously, mastery of tweet technology involves sophisticated affiliate and social media relations (McGee 2009)
Amazon may need to bring in Microsoft of Apple to revive the Kindle tablets. Whoever, wins, it could turn back the clock on Amazon's bid for more market share (Siegler 2011)