The two countries significantly differed in the use of apology, media strategies, and litigation matters (Haruta & Hallahan). Public confidence in Japan Airlines' performance was severely eroded by the incident (Magnuson, 2005; AAIC, 1985; Rebok et al
And Magnuson). James Reason proposes the "Swiss Cheese" Model of Human Error under the Human Factors Analysis and Classification Systems (Shappell & Wiegmann, 2000) in interpreting the basis for the causes of air disasters
Pricing considerations are also vital, and they are carried out in marketing. Airline marketing should ensure that ticket prices are pocket friendly and attractive (Miseti?, Steiner, & Tatalovi?, 2012)
State examples for each approach There are three main marketing approaches employed by airlines namely production-oriented, sales-oriented, and consumer-oriented approach. Production-oriented approach focuses solely on the product been developed (Zou, Elke, Hansen, & Kafle, 2014)
" The process of designing and integrating a new vision statement within a corporate hierarchy can often become convoluted, as competitive division managers with opposing worldviews struggle to shape the vision statement according to their own professional image. As observed by Southwest CEO Gary Kelly, "Southwest is a great place to work and brings the greatest joy because we have such meaningful purpose & #8230; (so) a purpose should answer the question, 'Why do we exist?'" (Gallo 1), which is why he decided to further clarify the company's corporate culture with a purpose statement as well
Airways shareholders & #8230; in an unusual step for a company emerging from bankruptcy, American's former shareholders got 0.0665 share of AAL stock for each of their former shares of AMR, giving them just over 3% of the company" (Isidore and Wallace 1)
0665 share of AAL stock for each of their former shares of AMR, giving them just over 3% of the company" (Isidore and Wallace 1). Meanwhile, Kelly has shepherded Southwest Airlines through the financial fray, as "in 2009 Southwest had its 37th consecutive year of pro-tability -- unmatched in its industry & #8230; (because) low fares in a time of recession combined with adroit ?eet management resulted in Southwest achieving a record full-year load factor of 76% in 2009 -- for all Southwest ?ights, 76% of seats were ?lled" (Klein 35)
This ability to survive and thrive while competitors devour one another was noted by a prominent scholarly journal focused on managerial strategy, which observed that "Southwest Airlines has carved for itself a vital niche, maintaining an enviable record of profitability and service quality. In fact, the past three years have been for Southwest a period of continual national recognition" (Quick 46)
The average regional airliner is now a 54-passenger turbine-powered plane flying trips of 461 miles, or just about the distance from Richmond to Atlanta. (Co, 1999) Last year regionals carried nearly 160 million people nationally, about 20% of all U
Analyzing scheduling practices and identifying potential improvements may result in reduced fatigue as well as other benefits to operations. (Colquhoun, 1976) That study was not enough, unfortunately
The agency's Civil Aerospace Medical Institute (CAMI) has now finished Phase One of its second study on flight attendant fatigue and its impact on airline safety, and will be moving into a final field study phase by mid-summer." (Nelms, 2009) The second study was conducted to determine how bad the problem is, what the impact of fatigue is on flight safety and how it can be resolved
Other factors identified were: the flight deck environment, including high temperatures and noise; automation, including the lack of autopilot and other equipment; and diet, including dehydration and the availability of food. (Rosenthal, 1991) The data from flight crewmembers suggested certain recommendations, including education of industry personnel about fatigue issues, and examination of scheduling practices
Cabin attendants are responsible for the equipment that fights fires, provides medical first response, and helps with a safe and speedy evacuation. (Waddell, 1998) To say that flight attendant fatigue should not be a concern, or is not as important because they are not the sole factor that could cause an accident, or that they don't operate a moving vehicle, is to perpetuate an unspoken assumption that saving passenger lives doesn't matter
Most airline buyers are price sensitive, not only in choosing between airlines but also in choosing between airlines and substitutes. There is evidence that price sensitivity of airline passengers, including business passengers, has increased significantly in recent years (Shane, 2004)
5-3.5% (Denstadtli, 2004), airlines often run flights where the profitability margin is only a few passengers, so at uptick in any substitution form could compromise profitability in the industry
Airlines are heavily regulated, both for safety reasons and for strategic reasons. Many national carriers are subsidized or owned by governments and this assistance at times has a direct impact on industry competition, such has been suggested of the Gulf-based carriers such as Emirates, which was financed by Dubai's royal family (Pae, 2008)
Air travel is strongly correlated to the global economy. As a consequence, the industry has faced a significant decline in demand since the outset of the economic downturn (Freeman, 2009)
While some developments are in the form of new airplane technology, for airlines the more important developments are those that reduce back-end costs. For example, the use of online reservation and check-in has been a core strategy for discount airlines to reduce costs (Starmer-Smith & Alleyne, 2009)
, increases in security costs since 2001 have run at an estimated $5.6 billion annually (Grossman, 2007)
The airline industry has been able to dodge the major threats in most of its environments, with the notable exception of the economy, to which the fate of the industry is inextricably tied. Resource-Based View The resource-based view is a means of analyzing a firm in the context of the resources or tools it has at its disposal (Wernerfelt, 1984)