This design constraint is what resulted to the innovation and development of other unique technological features together with making their powertrain modular in such a way that it adapts to various applications. The company has also come up with a complete battery pack system, a unique gearbox and motor design and has redesigned systems like heating and air-conditioning (Tiu, 2013)
The electric car technology exists today and as long as the sun shines then we can power electricity. This means that the company will do well now and even in future since solar energy can not be depleted (Boyke, Chneg, Clevers, & Schroed, 2010)
Another opportunity is the fact that Toyota and Daimler are looking at buying electric vehicle technology from Tesla motors this means that other manufacturers might follow suite. Currently charging stations and swapping stations have not been standardized (Housman, 2013)
The car industry is very competitive and hence there is no guarantee that a company will make money despite marketing its cars. Therefore it means that Tesla Motors is venturing into a very competitive industry (Boss, & Sparks, 2014)
In 1934, the New York Herald reported that Tesla had announced "his invention of a beam of force somewhat similar to the death ray of scientific romance. It is capable, he believes, of destroying an army 200 miles away; it can bring down an airplane like a duck on the wing, and it can penetrate all but the most enormous thicknesses of armor plate" (Alsop)
Although he developed a slew of principles and electromechanical devices, such as remote control, the Tesla coil, fluorescent lighting, and modern radio, patent wars in the early twentieth century often saw Tesla's recognition slighted in favor of other scientists, such as Guglielmo Marconi. Best known for developing "the alternating current (AC) electrical supply system that included a motor and transformer, and 3-phase electricity" (Bellis 2011), Tesla's influence on modern technology receives more recognition now than in his own lifetime
Inventions, Dreams, Competitors, and Business Partners It was there, in fact, that Tesla and business partner George Westinghouse used alternating current to light their exposition. The Westinghouse Electric and Manufacturing Company had put on display the "Tesla poly-phase system [which] consists, practically, of two or more alternating currents used to produce a rotating magnetic field" (Barrett 1894)
No doubt, such statements were construed as boastful -- and the idea is noted in Papi?'s 1980 film. Tesla's "brushless, commutatorless," "forerunner of the 3-phase induction motor was" modeled and designed entirely in his head (Papi? 1980, Rippel 2007)
citizen in 1891. His naturalization may have been an attempt to assuage some of the suspicion associated with his foreign ethnicity (Tesla fluently spoke seven different languages)
citizen in 1891. His naturalization may have been an attempt to assuage some of the suspicion associated with his foreign ethnicity (Tesla fluently spoke seven different languages)
Best known for developing "the alternating current (AC) electrical supply system that included a motor and transformer, and 3-phase electricity" (Bellis 2011), Tesla's influence on modern technology receives more recognition now than in his own lifetime. An increasing interest in pop culture (in films such as the Prestige and Coffee and Cigarettes with Jack White, and the pop rock band Tesla) and work by the BBC, Orson Welles, congressmen, and cities has helped promote Nikola Tesla in the public eye (Vujovic 1998)
They are engaged in major products that are years away from bringing in stable cash flow, and this is going to put the company at financial risk in the interim. The creation of Tesla Energy may serve as a means of getting some short-term cash flow, though arguably the economics of the product are limited outside of Germany (Castelvecchi, 2015)
The company's products have received rave reviews in general, something that has only increased its popularity. There have been some issues, however, with established franchise car dealers, who have in some cases launched legal challenges to Tesla's business model, which does not include franchised dealers (Gilbert, 2014)
S. government lent Tesla some capital early on, which has already been repaid (Squatriglia, 2010)
The company has modest earnings and a very high burn rate, and by all accounts Tesla is a demanding place to work as well. All of this implies that the company needs a strong leader in order to lay out a vision and have so many people, both inside and outside of the company, buy into that vision (D'Onofrio, 2015)
Tesla's luxury features would also be considered order qualifiers, because it competes in the luxury car business where these features are considered to be standard. Where Tesla excels is with the order winners, which are those attributes that give the company a genuine competitive advantage that would attract customers (Spring, 2015)
The differentiation strategy is defined as a strategy where the company seeks to compete on the basis of having a unique brand, product or product attributes. In that sense, Tesla has sought to have the best cars, to build its brand from the ground up as a premium brand, and employ a skimming strategy by targeting the high end buyer who will pay a premium for the best (Musk, 2006)
There is ample evidence to support that this is the strategy for Tesla, beyond the fact that Elon Musk specifically wrote that in 2006. First, in terms of product, Tesla's vehicles tend to receive rave reviews from critics, something that points to a premium product (Levin, 2015)
But most of those are either hybrids or lower-end vehicles that have limited ranges and more standard car features. Tesla expects to compete in the latter market by 2017 or 2018 (Moseman, 2015)
That said, the company's positioning is unique -- while that creates risk of market confusion it also creates opportunity if Tesla finds itself tapping into previously untapped demand. So far, that seems to be the issue -- the main constraint on Tesla is not demand, but supply (Waters, 2015)