We want to shift the conversation back to important issues like addressing inner city violence, health care costs, and job growth -- the really, truly important issues. The Olympics are a real distraction from what will make Boston and Massachusetts a great place to live over the next two decades" (Annear 2014)
China spent $42 billion dollars to enable its city to host the Olympics and while "China experienced an influx of revenue in the years leading to the Olympics, yet 30% of the country's population was still living under the international poverty line, and an estimated 30 million people did not have daily access to food. Think about all the good $42 billion could do, if it were put towards rural area food programs or job creation" (Cloherty 2014)
This investment leaves a lasting legacy for the whole economy. Better transport links reduce congestion and help to improve efficiency for local business" long after the Olympics have left (Pettinger 2009)
This spurs further economic activity in the area. The infrastructural projects initiated in the locality hosting the games are also likely continue benefiting residents for many years to come (Humphreys and Howard, 2008)
6 billion; thus providing a counterweight to the economic downturn experienced by Spain and several other European countries in the early 1990s." (Poynter, 2004) Aside from the economic and social aspects taken into consideration so far, the Olympic Games also had a political impact
With expected costs of $2.4 billion, the BOOC will attempt to cover the Games operating costs through television broadcasts, marketing with sponsors and partners, branding and merchandise, and ticket sales" (Yang, 2008)
Secondly, a key step to solving any underlying issues in whichever level is to speak them out to someone who cares to listen. Therefore, the protestors and activists realize the immensity of the watch of the entire world (Leibold, 2010)
Notably, public relations are not marketing tools but rather they are essential for fostering successful marketing. In 2008, Beijing got the award to host the famous Olympics event (Brady, 2009)
2). Likewise, the Olympic organizers were struggling to formulate a brand for the games that was consistent with its three major themes of excellence, friendship and respect (Elam & Hamakawa, 2008)
This is because they create status, success, along with millions of dollars for not only their sponsors but also their associations. The restrictions of lawful and moral behavior are hard for numerous people concerned in the recruiting procedures (Byers Walter, with Charles Hammer 1995)
The home advantage for the team playing in its own territory has been scrutinized in sport competitions for more than 2 decades. Results have time after time established that there tends to be an accomplishment benefit connected with contending at home amid major qualified and amateur associations, individual teams, as well as, even individual sport athletes (Steven R. Bray, Marc V
Involving young people Deaf sport is an important objective of USADSF. The Deaf Youth Sports Festival (known as Deaf Olymics), held in Louisville, Kentucky, is designed for the participation of 6-18 years-old Deaf students (Paciorek & Jones, 2006)
Though, no games were hosted between 1939 and 1949 as a result of the World War II. Also, the late Art Kruger left a distinctive influence on much of the basic features of deaf sports in America (Stewart, 1990)
The Olympics were resurrected in 1896 when "311 athletes from just 14 countries attended the first modern Olympic Games in Athens…." (Toohey, 27) Since then the Olympic Games have gradually grown in international, political, as well as economic significance
("Gamesbid") This is a far cry from the original Olympic Games which, according to most historians, took place every four years from 776 BC to 395 AD. (Swaddling, 7) One documentary that, from a historical perspective, examines the first Olympic games and provides a good comparison with the modern games is the History Channel's 2004 release The First Olympics: Blood, Honor, and Glory
The fact that consumers were becoming reporters has implications for the value of media licenses for the Olympics. This is occurring, it should be noted in major media markets, which either implies that there is a threat posed by citizen reporting or there is an opportunity for mainstream media outlets to form a symbiotic relationship with the citizen reporters (Butler, 2014)
This creates risk. The transformation over the four years between Vancouver and Sochi saw a proliferation of mobile devices and uses, such that the audience was effectively becoming reporters (Jessop, 2014)
With each successive Olympics since the advent of social media, the use of social media has grown larger and more significant. In Sochi, social media reached a new apex, in part because of a high level of athlete participation, and in part because of the strength of social media networks in other countries -- both Russia and China have their own social networks that are arguably stronger than American ones (Laird, 2014)
Performing this gesture on an international stage and on television was important in that the United States had long presented a false image to the world. They appear in the image as completely "unafraid" of the repercussions of their actions and "expressing disillusionment with a nation that so often fell, and still falls, so short of its promise," (Cosgrove 1)
By not performing the traditional gesture of placing the hand on their hearts and singing the anthem, these two athletes knew the kind of retaliation that they would likely experience from their expression. A fist raised in the air has long been associated with worker solidarity movements, linking race and class in America (Cushing)