Mobile app and coupon marketing through smartphones helps the advertiser gain a better understanding as to where consumers shop, "how they shop, how mobile coupons have changed their coupon use," and how loyal these consumers are vis-a-vis certain brands and stores (Cameron, 335). How willing are smartphone consumers to use quick response (QR) codes? One important point mentioned in the International Journal of Consumer Studies (Atkinson, 2013) is that an individual's level of "trust" is a very important component in a consumer's decision to rely on mobile advertising -- and in particular, QR codes
However, word will certainly get out when a company is treating its employees with dignity, with good ethical practices, and by giving them: a) flexible and broader roles on the job to develop good citizenship behavior; b) "learning opportunities" in order to acquire new skills and to better manage time; c) offering rewards with "recognition premiums" for good corporate citizenship within the company; and d) "creating a smart work environment" (giving sabbaticals or other breaks so employees can have an opportunity to do community volunteering work and to fully "embrace CSR principals" in their own lives (Sanchez, Hernandez). Corporate Social Responsibility -- Internal / External Marketing -- Pro-Sports Teams While most of the focus of the CSR-themed literature has been on corporations' CSR initiatives and the ramifications of those initiatives, in the Journal of Sport Management the authors point out that professional sporting organizations have entered into the CSR milieu "at a rapid pace" (Babiak, et al
") In fact Nielson has personalized the mobile shopping app to the point that in 2011, $470 million worth of digital coupons were distributed, and $4.6 million of those coupons were "redeemed by the end consumer, with more than 80% of consumers using them regularly" (Cameron, 2012)
Corporate Social Responsibility -- Advertising Life insurance companies in Taiwan are often engaged in advertising their CSR initiatives for several reasons. For one, being socially responsible is seen as "an ethical issue in Taiwan" (Hsu, 2012)
There are four factors, according to authors Leppaniemi and Karjaluoto (writing in the International Journal of Mobile Communications), that will reflect how willing consumers are to get mobile advertisements. Those four are: the role of "mobile medium in marketing mix"; the "development of technology"; "one-to-one marketing medium"; and the "regulatory" issues that apply to advertising on mobile phones (Leppaniemi, et al
Indeed, CSR is a powerful theme repeated constantly in today's globalized marketplace. In fact corporate social responsibility (CSR) has become a key part of many company's marketing programs because, as an article in the journal Business Ethics: A European Review points out, messages about strong ethical behavior and socially responsible actions "…are likely to evoke strong and often positive reactions among stakeholders" (Morsing, et al
Corporate Social Responsibility -- Internal Marketing - Examples Isabel Sanchez-Hernandez and David Grayson (2012) note in their peer-reviewed piece that both "altruistic and strategic views" regarding CSR do certainly co-exist. Making smart choices vis-a-vis CSR may give a "competitive advantage" to a firm, but the authors posit that just putting out a good image to consumers and the public in general does not necessarily mean that the company is fully engaging its own employee workforce (Sanchez-Hernandez, 2012)
Craig Andrews. At that time, if the predictions come through, about 67% of all people on the planet will have a mobile phone (Shimp, 2013, 366)
Corporate Social Responsibility - Introduction The idea of corporations becoming socially responsible and accountable to the communities in which they operate -- and to their stakeholders, including their customers -- is not a new concept. In fact, as Professor Craig Smith of the London Business School points out, the idea that businesses had "societal obligations" became "evident" back in the 19th century (Smith, 2003)
An example is the 2014 Winter Olympics in Russia; a law was passed essentially banning gay relationships in public, and the outcry by not only gay and lesbian groups but by the United States, caused Olympic sponsors to use advertising to defend their interests. McDonald's, a corporate sponsor of the Olympics for 37 years, advertised that it believes "…sport is a human right and the Olympic Games should be open to all, free of discrimination, and that applies to spectators, media, and athletes" (Taylor, 2014)
With a total worldwide penetration estimated to be 4.6 billion and headed for the 5 billion mark in 2010, the cell phone consumer is every person with enough money to purchase one (Parkes & Teltscher, 2010)
The industry is in a state of monopolistic competition. There are a many competitors and the product is relatively homogenous (McCain, no date)
, 2004). Reseach results show that up to 80% of rural households use phones regularly (McKemey et
Structural analysis of mobile phone industry PORTER'S FIVE FORCES ANALYSIS Rivalry/Competition. The key players in the African Mobile Industry have been divided into two categories (Nair, 2007): (1) mobile manufacturers (such as: Nokia OYJ, Sony Ericsson Mobile Communications AB, LG Electronics Mobilecomm U
perform call transfers from family at long distance) or reduced risk (call for assistance). In the future it is expected for voice telephony to converge with digital services thus enabling access to a wider range of services (Scott et
The respective study however had not demonstrated that the devices are a threat to human health. A more recent study has shown that "radiation from mobile phones delays and reduces sleep, and causes headaches and confusion" (Lean, 2008) According to the study, the radiation coming from mobile phones interferes with the body and prevents it from getting the sleep it needs
Although Golden Line will dominate the smart phone market, it still has detailed tactics and strategies to obtain an increased competitive advantage. Its main emphasis will be integration and innovation (Bohlin & Palmberg, 2009)
Through an effective ad campaign, Golden Line will be able to capture the eyes of diverse target groups. Its main target group will be men of aged 20-30 with a new and growing family annually (Lockie & Reidy, 2012)
In the event that the quality is there and the cost is correct, the Smartphones business sector will thrive as the 3D market did when it experienced the same issues. In addition, as per the numbers, the Smartphones business sector will be twofold in the next year and triple by 2020 (Luther, 2011)
seems to be stable. Policies structured by the Obama administration such as taxation and reducing public spending will have an adverse impact on the buying power of consumers (Shankar & Carpenter, 2012)