major home appliances industry, price is a key success factor as most products are relatively commoditized and in mature markets. Building economies of scale is therefore important, as evidenced by Whirlpool's move to increase factory size and market around the world (De Jear, 2007)
By building manufacturing capacity and then setting up a sales office. Although they have attempted to purchase Whirlpool in the past, Haier does not typically use M&A in order to expand internationally (Ho & Farhoomand, 2007)
The company has low-cost production but also emphasizes quality in its human resources and industrial design. The company has been able to gain access to Wal-Mart, for example, indicating success at the low cost strategy, but has focused its long-term growth on producing goods of superior quality and design (Lin, 2007)