Economic Recession Sources for your Essay

Impact of Economic Recession on Customer Loyalty to Banks in the UK


Therefore, it is possible that some customer switching was in response to familiar banks entering into the UK market as international banks. However, as banks became multinational and globalized, they were able to transmit financial stresses to the real economy; the loss of bank funding from non-resident banks and other creditors caused a shrinkage in the bank credit supply (Aiyar 2012)

Impact of Economic Recession on Customer Loyalty to Banks in the UK


Furthermore, because of the expansion of what was considered banking business, a number of organizations that are not precisely banks began to get involved in the banking business. In fact, many of the new financial markets were directed at banks and other intermediaries rather than at individuals or firms (Allen & Santomero 1997)

Impact of Economic Recession on Customer Loyalty to Banks in the UK


Furthermore, because of the expansion of what was considered banking business, a number of organizations that are not precisely banks began to get involved in the banking business. In fact, many of the new financial markets were directed at banks and other intermediaries rather than at individuals or firms (Allen & Santomero 1997)

Impact of Economic Recession on Customer Loyalty to Banks in the UK


In fact, while consumer loyalty has been a focus for bank marketers, recent research demonstrates that the risk factor that is assumed to drive many consumer banking choices may not be the best predictor of loyalty. Instead, variety seeking and resistance to change predict both current behavior and future behavior better than risk (Baumann et al

Impact of Economic Recession on Customer Loyalty to Banks in the UK


Furthermore, while customers are showing a general trend towards preferring electronic banking services, those substituted services have not necessarily been customer-driven. Instead, Campbell and Frei discovered that "customer adoption of online banking is associated with (1) substitution, primarily from incrementally more costly self-service delivery channels (automated teller machine and voice response unit); (2)augmentation of service consumption in more costly service delivery channels (branch and call center); (3) a substantial increase in total transaction volume; (4) an increase in estimated average cost to serve resulting from the combination of points (1) -- (3); and (5) a reduction in short-term customer profitability" (Campbell & Frei 2010)

Impact of Economic Recession on Customer Loyalty to Banks in the UK


Relationships are critical to loyalty because people who are happy with their banks are far less likely to switch banks than people who are unhappy with their banks. Moreover, customer happiness is focused primarily on three factors, all of which are negatively correlated with a customer's propensity to switch banks: responsiveness, empathy, and reliability (Chakravarty et al

Impact of Economic Recession on Customer Loyalty to Banks in the UK


The variables on the Likert scale will include: convenience, fees, reward programs, customer service, prior relationship, advertising, ability to interact with a person, and location of local bank branches. The questionnaire survey has previously been used to analyze customer attitudes towards their banks and how those attitudes impact loyalty (Chu et al

Impact of Economic Recession on Customer Loyalty to Banks in the UK


While this may simplify daily activities, it can make it far more complicated and frustrating when a customer is faced with an issue that is not routine and is seeking help from an actual human being. Internet banking differs from traditional banking in that it is a "predominantly goal-directed service" (Cruz et al

Impact of Economic Recession on Customer Loyalty to Banks in the UK


They have also been the central mechanism within the payments system" (Llewellyn 2009). In fact, it was as recently as 1980 that Fama argued that, absent banks playing a role of numeraire in a monetary system, banks would be self-regulating and there would be no need to control either deposit creation or security purchasing activities (Fama 1980)

Impact of Economic Recession on Customer Loyalty to Banks in the UK


For example, if a bank's business practices were somehow linked to the recession, especially in way suggesting causation that bank might lose customers, even if those customers did not have any personal negative experiences with that bank, and even if none of the bank's competitors offered better services and value than the bank. Furthermore, banks that are larger and have higher profits are more likely to suffer from this type of reputational damage (Fiordelisi et al

Impact of Economic Recession on Customer Loyalty to Banks in the UK


However, Ganguli and Roy identified "four generic service quality dimensions in the technology-based banking services -- customer service, technology security and information quality, technology convenience, and technology usage easiness and reliability" (2011). What they discovered was that these quality dimensions had different impacts on customer loyalty, although all of the dimensions impacted customer satisfaction and customer loyalty in positive and significant ways (Ganguli & Roy 2011)

Impact of Economic Recession on Customer Loyalty to Banks in the UK


What factors motivate consumers to change banks for lending purposes? Furthermore, the survey questions will be developed in order to help mitigate potential self-selection effects, which Gensler et al. identified as potentially significant (Gensler et al

Impact of Economic Recession on Customer Loyalty to Banks in the UK


discovered that there were two primary drivers of customer loyalty: affective components and cognitive components (2009). In other words, customers were not only concerned about the level of service quality and their perceptions regarding whether that quality was a bargain, but also about their interpersonal interactions with bank workers (Lam et al

Impact of Economic Recession on Customer Loyalty to Banks in the UK


As asset transformers, they have accepted deposits with one set of characteristics and created assets with a different set; in particular, they have engaged in maturity transformation with debt contracts on both sides of the balance sheet. They have also been the central mechanism within the payments system" (Llewellyn 2009)

Impact of Economic Recession on Customer Loyalty to Banks in the UK


The digital revolution has provided two avenues for banks to improve their customer relations. First, banks can use those information technology (IT) developments to help improve the customer service relationship (Marinc 2013)

Impact of Economic Recession on Customer Loyalty to Banks in the UK


For example, mortgages had traditionally been held locally, which would limit the choice of bank or mortgage service provider. However, in the years preceding the recession, this was no longer the case, and customers had the option of choosing lenders that were not geographically local (Martin 2010)

Impact of Economic Recession on Customer Loyalty to Banks in the UK


"Service quality is one of the critical success factors that influence the competitiveness of an organization. A bank can differentiate itself from competitors by providing high quality service" (Siddiqi 2011)

Impact of Economic Recession on Customer Loyalty to Banks in the UK


The most notable of those changes was a transition from in-person banking services to the provision of electronic banking services. This leads to the question of whether it is possible to combine operating efficiency and service quality or whether there is a necessary trade-off between operating efficiency and service quality (Talluri et al

Economic Recession, Its Impact on the Markets,


Current trends in monetary and non-monetary compensation can lead to better workforce communication, improved recruiting, and recognition programs, among increased satisfaction among employees. (Sanderson, Cushman, 1997) But as the company puts every drastic measure to reduce the effects of an economic decline, and to motivate its employees, it should not forget its most prized asset, the customer

Responses to Economic Recession to Help Homeowners


This often happens when the economy is in shambles. For this reason, people have lost jobs in some instances because of the shaky and unpredictable economic patterns in the country (Cott, 2012)